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Topic: direct marketing

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Acquiring a Social Agency Is Sounding Less Sexy by the Month Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

December 15, 2014, 12:35 AM EST

Sony Is Targeting Influencers' Real-Life Friends It's employing Pursway's system

Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers. Its platform,…

August 12, 2014, 9:00 AM EDT

Rapp Names a New Global CEO Alexei Orlov succeeds Bob Horvath

Rapp is getting a new global CEO. Volkswagen Group's Alexei Orlov will assume the role in July, reporting to Dale Adams, Chairman and CEO of Omnicom Group's Diversified Agency Services, the…

June 25, 2014, 1:19 PM EDT

Social and Native Ads Are More Effective Than Email, Study Says Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

June 10, 2014, 12:06 PM EDT

Direct Marketing Association Names New Leadership Duo will run organization at the center of big data debate

The Direct Marketing Association, one of the advertising and marketing industry groups at the center of the debate over big data, privacy, and the policies and regulations that should be…

April 24, 2014, 5:14 PM EDT

Microsoft Launches Global Review of Marketing Services Company spends some $1 billion on media annually

The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a…

January 13, 2014, 9:09 PM EST

Big Data Added $156 Billion in Revenue to Economy Last Year [Updated] With new study, DMA aims to shape privacy debate in Washington

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The…

October 14, 2013, 9:17 AM EDT

Hyatt Hotels Combines Facebook With Snail Mail Chain tests utility-minded Postagram app

Hyatt House is testing a Facebook-enhanced system called Postagram that prints postcards. Through Aug. 15, the hotelier is encouraging guests to personalize up to two complimentary postcards via a Facebook app…

June 27, 2013, 12:00 AM EDT

Direct Marketers Crank Up Lobbying Campaign Members of DMA to visit with lawmakers on Wednesday

The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its…

March 12, 2013, 12:26 PM EDT

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