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Topic: direct mail

Victoria’s Secret’s New App Mobilizes Direct Mail

Latest retailer to embrace augmented reality

While a number of different retailers continue to struggle in building mobile apps that keep people coming back, Victoria’s Secret’s college-focused Pink is taking a different approach by integrating its…

Hyatt Hotels Combines Facebook With Snail Mail

Chain tests utility-minded Postagram app

Hyatt House is testing a Facebook-enhanced system called Postagram that prints postcards. Through Aug. 15, the hotelier is encouraging guests to personalize up to two complimentary postcards via a Facebook app…

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