Advertisement

Topic: direct mail

In the Data Era, Theater Marketers Can No Longer Act Like Digital Understudies

Targeting takes center stage

Marketing for plays and musicals probably hasn't been this tough since the Great Depression—even on Broadway. Producers can largely thank the Internet and smartphones for that tough reality, though. Getting…

Victoria’s Secret’s New App Mobilizes Direct Mail

Latest retailer to embrace augmented reality

While a number of different retailers continue to struggle in building mobile apps that keep people coming back, Victoria’s Secret’s college-focused Pink is taking a different approach by integrating its…

Hyatt Hotels Combines Facebook With Snail Mail

Chain tests utility-minded Postagram app

Hyatt House is testing a Facebook-enhanced system called Postagram that prints postcards. Through Aug. 15, the hotelier is encouraging guests to personalize up to two complimentary postcards via a Facebook app…

Advertisement