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Topic: DigitasLBi

Delta Air Lines Launches a Media Agency Review

Incumbent DigitasLBi expected to defend

Delta Air Lines has tapped Joanne Davis Consulting to pilot the carrier's media agency review, sources close to the process told Adweek today. Delta spends north of $50 million annually on…

Ad of the Day: Ellie Kemper Helps Buick Get Quirky for Millennial Love

DigitasLBi airs out an old brand with honest dorkiness

Kimmy Schmidt may be unbreakable. But hey, Ellie Kemper, give that retractable roof button a rest already!  The actress shifts her quirky-geek persona into high gear for a fun Buick campaign…

Facetime: Adweek’s Executive Lab and Miami's Art Basel Usher in December

Linda Yaccarino, Candace Cameron Bure, Mr. Brainwash and more

Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour…

Will Instagram’s Advertising Gold Rush Send Users Running?

With open API, quality could become an issue

After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time,…

How Horatio Sanz and Fred Armisen Are Creating a Digital Hub for Latino Comedy

Más Mejor content studio targets cord-cutting millennials

The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are…

These Comical Ads Tell Ashley Madison Users (and Victims) How to Find a Better Life Partner

Don't have an affair. Have a dog instead

Using the Ashley Madison hacking scandal as a humorous linchpin, DigitasLBi has unleashed a pro-bono campaign for Rescue Dogs Rock NYC featuring two videos that will appear on the organization's…

Apple's New Openness to Ad Blockers Threatens to Remove Publishers' Mobile Ads

Including premium branded content

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to ad-blocking technology on its massively popular…

These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

Watch Awards honor the top targeted clips

Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online videos…

Meet the Talented Performers Behind Some of the Year's Best Videos

2015's Watch Awards honorees in talent categories

Production and strategy may be key to online video success, but without great talent, they wouldn't have anything to work with. That's why Adweek's Watch Awards honor talent ranging from Hollywood…

Check Out 9 of the Year's Best Written, Directed and Produced Videos

Watch Awards production winners set the industry's bar

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the…

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