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Topic: DigitasLBi

The 5 Things Marketers Are Saying About Vine's Loop Count Initial brand stats surprise

Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on…

July 2, 2014, 4:56 PM EDT

The Guild’s Felicia Day Wrote Herself the Role of a Lifetime One of the original Web series got started when her acting career was stalling

Talent - Gold Felicia Day’s dearly departed Web series The Guild started before anybody was really talking about the medium—it was a year before the world knew that lonelygirl15 was a…

June 22, 2014, 7:01 PM EDT

Tide's Game of Thrones Social Play Shows It's Not Afraid of a Little Blood Infographic is just the latest example

The creatives behind Tide's recent social media endeavors seem to be fans of Hershell Gordon Lewis, the horror movie industry's "Godfather of Gore" and a longtime direct marketing copywriter for…

June 20, 2014, 2:10 PM EDT

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths Notable marketers riff at a roundtable event

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting more brand dollars…

May 21, 2014, 3:51 PM EDT

Publicis Groupe Joins NYC Media Lab First industry holding company

Publicis Groupe is joining the NYC Media Lab as a corporate member in an effort led by the French company's operating units DigitasLBi, MRY, Razorfish and VivaKi. The Lab connects companies…

May 16, 2014, 7:55 AM EDT

Sprint Offers Exclusive Online Content for Fox’s 24: Live Another Day DigitasLBi, Starcom MediaVest Group, Figliulo & Partners, LiquidThread behind the campaign

Sprint, one of the longtime sponsors of Fox’s action-packed show 24, has returned for tonight's revival of the Kiefer Sutherland vehicle, 24: Live Another Day, with exclusive online content.  DigitasLBi created…

May 5, 2014, 7:48 PM EDT

7 Media Brands Shaking Up the 2014 NewFronts Original shows and exclusive deals dominate

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…

May 3, 2014, 5:03 PM EDT

DigitasLBi and SimpleReach Team for Comparative Metrics Give brands another option for campaign analysis

DigitasLBi and SimpleReach are creating the NewFronts Brand Content Index, which is designed to help brands figure out if their ads are making an impact in the digital space. The…

May 1, 2014, 3:22 PM EDT

BuzzFeed Goes In-House With DigitasLBi for Branded Content Agency proclaims a 'fearless investment in creativity'

DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York. First of all, DigitasLBi and BuzzFeed will…

May 1, 2014, 2:22 PM EDT

YouTube Will Let Brands Target Top 5 Percent of Its Videos Johnson & Johnson and Heineken have beta-tested 'Google Preferred'

YouTube is attempting to assuage advertiser concerns about showing up next to poor content by rolling out Google Preferred. The feature allows brands to target pre-roll ads against the top…

April 30, 2014, 11:46 PM EDT

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