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Topic: DigitasLBi

Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015 But as conditions worsen, social strategists warn to watch your tone

Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally. Toyota and GoToMyPC, a mobile app, are buying Promoted Tweets around the hashtag, while DiGiorno, Red…

January 26, 2015, 1:52 PM EST

DigitasLBi Fills Top Creative Role in North America Ronald Ng joins from BBDO & Proximity in Singapore

Ronald Ng is the new North American chief creative officer at DigitasLBi, succeeding Lincoln Bjorkman, who left in late 2013 to become global CCO at Wunderman. Ng, who most recently was…

January 12, 2015, 10:17 AM EST

Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues 2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

December 24, 2014, 8:00 AM EST

A Look Inside the Media Plan of the Year Celebration Adweek lauds winners at Digitas' cool party space

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek…

November 30, 2014, 11:00 PM EST

When Clients Let Media Agencies Take Risks, Good Things Happen [Updated] Presenting Adweek's 2014 Media Plan of the Year winners

After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful…

November 10, 2014, 12:02 AM EST

Online Fraud's Next Victim: Mobile Advertising Savvy fraudsters sneak into smartphones

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way…

November 2, 2014, 11:01 PM EST

Taco Bell Explains Its Social Media Blackout and How It Lit Up Mobile Orders Within Hours Diners used new app at 75% of stores

One day after launching a mobile payment and ordering app, Taco Bell says its stunt to shut down social media had some initial success. On Tuesday, 90 percent of the chain's…

October 30, 2014, 1:36 PM EDT

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands Disney, Activision and Banana Republic among early buyers

After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The…

October 30, 2014, 3:00 AM EDT

Pitney Bowes Taps DigitasLBi for Global Media Business Shop already handles digital strategy

Pitney Bowes has expanded its relationship with DigitasLBi in New York following a search to include its global media business, according to a representative for the company, who declined to…

October 28, 2014, 12:54 PM EDT

Sprint Down to 5 in Creative Search Final contenders' meeting next week in $450 million review

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last…

October 3, 2014, 5:07 PM EDT

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