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Topic: DigitasLBi

Statue of Liberty Gets a Makeover in DigitasLBi's New Ad for Frizz Ease First work as lead digital shop for brand parent Kao USA

A new campaign by DigitasLBi for John Frieda's Frizz Ease hopes to get at a woman's emotional connection with her hair. The push centers on a 60-second digital ad, which will…

March 23, 2014, 12:42 PM EDT

Branding Behind Bars: Check Out These Ads Made by Federal Prison Inmates DigitasLBi interns start novel program

There's an ad blog called Creative Criminals, but here's the real thing—federal prison inmates who are trying their hand at copywriting and art directing thanks to a program called Concepting…

March 19, 2014, 11:56 AM EDT

Take 2: Real-Time Marketing at the Oscars Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

February 25, 2014, 4:09 PM EST

21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In) Web video showcase expanded to two weeks

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars…

February 6, 2014, 10:00 AM EST

Beringer Replaces Unkel As Head of VivaKi AOD To run digital media trading operation

Stephan Beringer was named the new chief growth officer and president of Audience On Demand at VivaKi. He succeeds Kurt Unkel, who is leaving the company at the end of…

January 28, 2014, 4:09 PM EST

Rhett & Link Make the Best Appeal Yet to Get Off Your Damn Phone Already Duo's latest PSA

The universe's obsession with smartphones is overripe for parody. Viral video stars Rhett & Link have obliged with an able skewering of the all-too-common practice of ignoring everyone and everything…

December 9, 2013, 1:18 PM EST

YouTube Is Now Much Safer for Brands Update to comments should make engaging more comfortable

Google’s recent effort to silence trolls with a new YouTube commenting policy might actually be a boon to brands. YouTube in September began directing its users to open an account on…

November 17, 2013, 9:49 PM EST

Tide Is Using 7 Vines for Halloween—a Killer Time of Year for Social Video This just makes way too much sense

Talk about low-hanging fruit (perhaps blood oranges). Tide has debuted a fun, seven-part Halloween campaign using Vine, Twitter's increasingly popular six-second mobile-social video platform. The first video, which went live this…

October 18, 2013, 11:57 AM EDT

Ad of the Day: James Earl Jones and Malcolm McDowell Get Dramatic for Sprint Actors reenact phone calls

To be honest, the announcer's banter here is funnier than the staged performance of the phone call. But it's still kind of great to see James Earl Jones and Malcolm…

October 16, 2013, 1:38 PM EDT

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected? Seamlessly running campaigns is key

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically…

September 25, 2013, 6:56 AM EDT

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