Topic: Digitas

Miller Lite Is Surprising Fans With Unexpected Activations Across the U.S. This Summer

This beer's got your back

Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering "kick backs"—a fun series of unexpected rewards—to people across the country. Who…

TV's High Prices Actually Hurting Web Video

Buyers predict slow NewFront market, as clients complain about dollars falling short in TV

TV is hurting the Web video ad market. But not in the way you might expect. And if you’re waiting for that intense post-NewFront marketplace to start materializing, you may want…

Buyers Pushing Nielsen Data for Web Video and YouTube Won't Play Ball

Small publishers taking it on the chin as they deal with OCR challenges

Following the NewFronts, the battle lines in Web video are being drawn, and YouTube might be on the wrong side. After several years of testing, clients and their agencies are eager…

The Story Behind AOL's NewFront Deal

Early sponsor interest, fast start by Nicole Richie show buoy portal's video push

Is AOL winning the NewFronts so far? And did the company really sign a deal with an advertiser during its splashy event last week? On the latter point, yes—for the most…

How Will You Punch Miller Lite's Punch Top Can?

Even a telescopic backscratcher could work

Miller Lite's revolutionary Punch Top can, which may completely reinvent the way high schoolers shotgun beers, frankly deserved better than the few desultory Draftfcb ads it got at last month's…

Oh, the Humanity! When Brands Become Publishers

Social publishers urge brands to be 'more human'

The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton…

Six Questions: Laura Lang

The Digitas CEO admits, 'a lot of really good conversations happen after rosé'

Foster's speaks Australian again in new ads

Since nothing about its beer separates it from the pack, Foster's is returning to its classic "How to speak Australian" ad campaign for the U.S. market. Luckily, the GPS spot…

Shaq 'n' Stein fail to shine for Comcast spot

"Shaquille O'Neal and Ben Stein handcuffed together in a commercial!" That was probably all it took for Digitas to sell through its potentially amusing new ad to Comcast execs. But…