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Topic: Digital

ADT Reviews Its Advertising Business Issues separate RFPs for creative, media, digital

ADT is reviewing its advertising business in a series of separate but parallel pitches, sources said. The security company has issued individual requests for proposals for its creative, digital and media…

July 9, 2013, 5:57 PM EDT

Hanes' 'Destruction' Videos Generate 8 Million Views Brand lead talks about underwear maker's digital push, including 2.7 million Facebook fans

Hanes chief branding officer Sidney Falken has been with the Winston-Salem, N.C.-based firm for 23 years, originally starting out as an assistant marketing manager for its boys underwear division when…

June 13, 2013, 6:00 AM EDT

The Marketer’s Guide to Reaching Millennials They are the medium

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…

June 10, 2013, 10:45 PM EDT

Social TV Use Appears to Be Growing More CW than CBS

Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about…

June 10, 2013, 12:01 AM EDT

Zeebox Adds New TV Rooms Social Feature Bravo taps app for 100th episode of The Real Housewives of Orange County

Zeebox, the social network-enabled second-screen app, is adding a feature called TV rooms, which the company describes as a Facebook to connect TV fans, creators and actors. Variety reports that Bravo…

June 7, 2013, 1:59 PM EDT

Bloomberg Beta to Focus on Startups New fund's launch raises ethics questions

Bloomberg L.P., the parent company of Bloomberg News, has launched a $75 million venture capital fund on Wednesday. The fund, VentureBeat reports, is called Bloomberg Beta and will focus on…

June 5, 2013, 12:10 PM EDT

E-book Buyers Are 21% More Likely to Be Female And other facts about digital entertainment

From e-books to streaming music, people are moving to digital formats for their entertainment. But not all are moving at the same pace. The way we buy may be as…

June 5, 2013, 12:03 AM EDT

News Corp. Plans Cost-Cutting as Newspapers Are Divested From Entertainment Nearly half of revenue comes from sources other than advertising

News Corp. chief executive Robert Thomson said cost cuts will be "relentless" as the company's newspaper arm divests from Rupert Murdoch's entertainment assets, Reuters reported. The new News Corp. will debut…

May 29, 2013, 12:46 PM EDT

Digital Magazines Popular With Tablet Owners Small study shows preference toward digital content

A recent survey by the media consultancy Mequoda Group found that one quarter of tablet owners polled engaged with digital magazines on a monthly basis. Of the 1,293 respondents, 23 percent…

May 29, 2013, 12:11 PM EDT

Your Kids Have the Same Media Habits as You Do Growing up digital

When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets. Half of 10-…

May 29, 2013, 6:29 AM EDT

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