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Topic: Digital

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected? Seamlessly running campaigns is key

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically…

September 25, 2013, 6:56 AM EDT

The Web Is a Lab for Marketable TV Content, and Vice Versa Shows are increasingly ping-ponging between platforms

The lines between digital and linear distribution are a lot less blurry than advertised when it comes to the business models of cable television and the online space, but content…

September 25, 2013, 6:54 AM EDT

Contenders Prepare for ADT Finals Company holds separate pitches for creative, digital, media

Contenders are gearing up for final pitches in ADT’s three-pronged review, which spans traditional advertising, digital marketing and media planning and buying. Each piece of the business constitutes a separate but…

September 18, 2013, 5:06 PM EDT

Brooklyn Nets Add Security Brand to Impressive Roster SecureWatch24 lands sponsorship for rising NBA team

Football season just kicked off, but Brett Yormark, CEO of Barclays Center and Brooklyn Nets, wishes his NBA team's basketball schedule was only hours from getting underway. And who could blame…

September 16, 2013, 12:01 AM EDT

A Communications Strategist Discusses the Overlap of Politics and Branding Kevin Hauswirth’s lessons learned in social media

Specs Who Kevin Hauswirth Age 29 New gig Senior strategist, Purple Strategies Old gig Chicago’s first director of social media What’s it been like to move to the private sector after working with Mayor…

September 15, 2013, 8:19 PM EDT

Hot List Poll: Digital Your time to pick the must-have apps, games and Web standouts

Likes, Pins, Tweets and Robot Unicorns This was the year that Instagram and BuzzFeed came into their own, Snapchat and Vine started making noise—and fans of Arrested Development won. Meanwhile, thanks…

September 1, 2013, 10:13 PM EDT

CNN's Remodeled Digital Platform Looks Really Expensive Site now includes live network stream

You can watch CNN on CNN.com as of this morning. It's in a little window in a corner of the site, running live from 7 a.m. to 11 p.m., and…

August 14, 2013, 5:24 PM EDT

ADT Reviews Its Advertising Business Issues separate RFPs for creative, media, digital

ADT is reviewing its advertising business in a series of separate but parallel pitches, sources said. The security company has issued individual requests for proposals for its creative, digital and media…

July 9, 2013, 5:57 PM EDT

Hanes' 'Destruction' Videos Generate 8 Million Views Brand lead talks about underwear maker's digital push, including 2.7 million Facebook fans

Hanes chief branding officer Sidney Falken has been with the Winston-Salem, N.C.-based firm for 23 years, originally starting out as an assistant marketing manager for its boys underwear division when…

June 13, 2013, 6:00 AM EDT

The Marketer’s Guide to Reaching Millennials They are the medium

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…

June 10, 2013, 10:45 PM EDT

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