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Topic: Digital

Comedy Central Is Dismantling Its Digital Wall Content and ads will flow across multiple screens

Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question,…

October 13, 2013, 11:03 PM EDT

Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

October 7, 2013, 10:14 PM EDT

The Millennial Male Is Not Who You Think He Is Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

October 6, 2013, 10:39 PM EDT

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected? Seamlessly running campaigns is key

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically…

September 25, 2013, 6:56 AM EDT

The Web Is a Lab for Marketable TV Content, and Vice Versa Shows are increasingly ping-ponging between platforms

The lines between digital and linear distribution are a lot less blurry than advertised when it comes to the business models of cable television and the online space, but content…

September 25, 2013, 6:54 AM EDT

Contenders Prepare for ADT Finals Company holds separate pitches for creative, digital, media

Contenders are gearing up for final pitches in ADT’s three-pronged review, which spans traditional advertising, digital marketing and media planning and buying. Each piece of the business constitutes a separate but…

September 18, 2013, 5:06 PM EDT

Brooklyn Nets Add Security Brand to Impressive Roster SecureWatch24 lands sponsorship for rising NBA team

Football season just kicked off, but Brett Yormark, CEO of Barclays Center and Brooklyn Nets, wishes his NBA team's basketball schedule was only hours from getting underway. And who could blame…

September 16, 2013, 12:01 AM EDT

A Communications Strategist Discusses the Overlap of Politics and Branding Kevin Hauswirth’s lessons learned in social media

Specs Who Kevin Hauswirth Age 29 New gig Senior strategist, Purple Strategies Old gig Chicago’s first director of social media What’s it been like to move to the private sector after working with Mayor…

September 15, 2013, 8:19 PM EDT

Hot List Poll: Digital Your time to pick the must-have apps, games and Web standouts

Likes, Pins, Tweets and Robot Unicorns This was the year that Instagram and BuzzFeed came into their own, Snapchat and Vine started making noise—and fans of Arrested Development won. Meanwhile, thanks…

September 1, 2013, 10:13 PM EDT

CNN's Remodeled Digital Platform Looks Really Expensive Site now includes live network stream

You can watch CNN on CNN.com as of this morning. It's in a little window in a corner of the site, running live from 7 a.m. to 11 p.m., and…

August 14, 2013, 5:24 PM EDT

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