Topic: Digital
With 1 billion users using Facebook worldwide, it’s no wonder people are conflicted about the social network’s role in their lives. NBCUniversal’s Integrated Media’s new edition of The Curve Report,…
"I’m based in San Francisco and on United Airlines,” says AKQA chairman Tom Bedecarré, sitting in the client lounge at his agency’s New York office. “That’s what I like to…
Brands are increasingly testing digital technology to pitch consumers while they’re in stores. Take Procter & Gamble, which this week will start targeting shoppers in the digestive health sections of…
After just a short few months at MEC, Jack Bamberger is making a jump to AOL as the company's head of agency and industry relations. For Bamberger, who was named MEC's…
For several weeks, Adweek has polled readers, collected audience and advertising data, and otherwise gauged brand performance and relevance to arrive at this short list of the hottest media properties.…
Two nights after Hurricane Sandy assailed the mid-Atlantic, whipping up a corrosive stew of seawater and galeforce winds that rendered the lower third of Manhattan a sodden Dark Zone, Jon…
Half of Manhattan spends its nights ensconced in darkness. Parts of Staten Island and New Jersey are in near ruin along with other hard hit areas of New York. Power…
Mekanism may be the model agency for the social Web. It specializes in making intrinsically shareable content for brands—like a Star Wars-themed mobile app for PepsiCo’s Brisk Iced Tea and…
The record industry’s mammoth digital music video distributor, Vevo, has become the latest company to embrace real-time bidding, or RTB. Today Vevo will start auctioning off unsold inventory via a…
Previously called the 4A’s Awards for Account Planning, the awards were renamed in 2004 in honor of advertising legend Jay Chiat, who is credited with introducing the discipline of planning…
