Advertisement

Topic: Digital

How Ad Tech and the Internet of Things Will Shape the Connected Lifestyle

Dmexco co-founder sees connectivity as his festival's central theme

  brightcove.createExperiences(); As the smart home and car create a more connected lifestyle for consumers, the consolidating and quickly evolving ad-tech…

Why Google and Facebook Are Uniquely Positioned to Control How Marketing Evolves

Bloomberg sales chief notes measured approach, for now

brightcove.createExperiences(); As the drum beat on media personalization grows louder and more urgent, Keith Grossman, head of sales, Americas for…

How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing

Pandora strategist sees big potential in wearables, connected cars

brightcove.createExperiences();   It was barely two hours into CES 2016, and Lizzie Widhelm, svp of ad product strategy and sales at…

After a 'Promiscuous' 2015, Do Agencies and Brands Need Their Own Tinder?

Chasing 'bright and shiny' forces assignment model to fore

Marriages are breaking down, and clients are sleeping around. So said Brad Jakeman, president of PepsiCo's global beverage group, at the ANA Masters of Marketing conference in Orlando in October. Jakeman also declared…

The New York Times Gets in Bed With Park Hyatt

Collaborates with hotel chain on live event series

The newspaper of record is working with a 5-star hotel brand to help make good on the goal of doubling digital revenue from $400 million to $800 million over the next 5…

Here Are 16 Tips to Survive and Thrive at Cannes Lions 2015

Don't overbook, and watch your glass of rosé

Julie Thompson has been riding her scooter at Cannes Lions for the last 16 years and has not only seen it all in terms of attendee behavior, crisis and sometimes…

BBH Scoops Up Domani, as Agencies Acquire Digital Shops to Boost Offerings

Buying and building

With its purchase of the digital agency Domani, BBH becomes the latest creative agency to use an outside acquisition to accelerate its digital growth. Domani is a 14-year-old Brooklyn shop whose…

The Internet Pushes Individual Media Use to More Than 8 Hours A Day

New ZenithOptimedia forecast

Consumer Internet use will increase 12 percent globally this year, helping drive average individual media consumption to more than eight hours a day, according to a new Media Consumption Forecasts…

Your New Favorite Tumblr Shows What Mad Men Would Be Like in the Digital Age

Don Draper would rock a Snapchat campaign

Mad Men may be over, but it's sure to live on forever in our hearts—and our animated GIFs. An entertaining Tumblr, Mad Men Integrated, imagines what the show might look like…

Mad Men Is About People Working in an Office. Black Mirror Is About Advertising

Here's why the British show should be required viewing

To many, Mad Men is a show about advertising, but to those in the advertising business, we know it is really a period piece drama set in an agency. We…

Advertisement
Advertisement