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Topic: Digital

Organizations Need to Adopt an Invention-First Mind-set

But it requires ambition and commitment

In search of exponential returns for their customers, employees and shareholders, today’s most revolutionary companies aren’t innovative, they are inventive. They are the businesses committed to creating genuine firsts by…

It’s Getting Harder to Separate Advertising From Entertainment

And that’s exactly how marketers would have it

The world of branded content has changed. Suddenly branded movies and TV shows are competing for the same marketing dollar and chunk of free time as everything else in the…

This Agency Develops New Brand Categories

JWalk also helps bolster the profiles of brands like DeLeon Tequila

Specs Who (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEO What Digitally focused ad agency concentrating on fashion, beauty and…

Former Tech Wunderkind Is Trying to Revolutionize Viral Video

Letting machines optimize videos

Brent Rambo just left a cushy executive job at Sony Online Entertainment to join, of all things, Orabrush—the startup that makes tongue scrapers for people and dogs—as the company’s first…

You Won't Believe How Big TV Still Is

Staggering viewership numbers and dominant revenue figures

As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But…

A Marketer’s Guide to SXSW

Brands try to keep Austin wired

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and…

Olympics Viewers Don’t Like Celebrity Endorsements

Sponsor messages are OK, though

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events,…

Some of Today’s Coolest Digital Devices Take a Page From the Past

Analog chic

It was Albert Einstein who said “The distinction between the past, present and future is only a stubbornly persistent illusion.” He was talking about relativity, of course, but just hold the…

Droga5 Grows Its Chobani Business

Shop adds social, digital responsibilities

Chobani has expanded its relationship with Droga5 to include social and digital responsibilities, three months after the agency assumed a lead creative role. The Greek yogurt marketer said that while Droga5…

The Hot List Is Supercharged With a Big Party

A contemporary and transformative franchise

While the annual Hot List is Adweek’s longest-running franchise, we’ve never thrown a big party to celebrate it. All that changes Dec. 2 with the first Adweek Hot List Gala…

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