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Topic: Digital

Former Tech Wunderkind Is Trying to Revolutionize Viral Video

Letting machines optimize videos

Brent Rambo just left a cushy executive job at Sony Online Entertainment to join, of all things, Orabrush—the startup that makes tongue scrapers for people and dogs—as the company’s first…

You Won't Believe How Big TV Still Is

Staggering viewership numbers and dominant revenue figures

As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But…

A Marketer’s Guide to SXSW

Brands try to keep Austin wired

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and…

Olympics Viewers Don’t Like Celebrity Endorsements

Sponsor messages are OK, though

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events,…

Some of Today’s Coolest Digital Devices Take a Page From the Past

Analog chic

It was Albert Einstein who said “The distinction between the past, present and future is only a stubbornly persistent illusion.” He was talking about relativity, of course, but just hold the…

Droga5 Grows Its Chobani Business

Shop adds social, digital responsibilities

Chobani has expanded its relationship with Droga5 to include social and digital responsibilities, three months after the agency assumed a lead creative role. The Greek yogurt marketer said that while Droga5…

The Hot List Is Supercharged With a Big Party

A contemporary and transformative franchise

While the annual Hot List is Adweek’s longest-running franchise, we’ve never thrown a big party to celebrate it. All that changes Dec. 2 with the first Adweek Hot List Gala…

Viddiverse Is Designed to Be a YouTube/Vine for Kids

Entrepreneur looks to build parent- and brand-safe social network for tweens

"Just one more video and that’s it.” That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up…

These Ad and Media Bigwigs Know Their Business

Sorrell, Goodby, Pittman and more on surfing the digital disruption

One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to…

Leo Burnett Creative Chief Susan Credle Has the Most Important Question for Your Brand

Have you persuaded the consumer you're worth his time?

In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website.…

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