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Topic: Digital

10 Must-See Digital Marketing Stats From the Week: Nov. 17-21

How Times Square's largest billboard performed, plus Coke's video data

Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below. 1. Times Square's humongous new digital…

Is Your Company’s Digital Transformation Really Happening?

Study shows a disconnect between perception and reality

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear…

Inside Whole Foods' Store of the Future

Tackles sustainability with digital displays

Just one week after launching its first national branding campaign, Whole Foods is promoting its sustainability cred in stores. The upscale grocer—with the help of SapientNitro's Second Story—has loaded up its…

2014 Hot List Finalists: Digital

Here are the finalists for the hottest digital brands

Hottest Digital Brand of the Year Amazon Apple GoPro Netflix Snapchat Vice Hottest Startup Imgur Snapchat Whisper Hottest Digital Obsession Netflix Reddit Twitch YouTube Hottest Digital Publication Jezebel TMZ Vice Hottest Sports Brand Deadspin ESPN Grantland Yahoo Sports Hottest Digital Marketer Dunkin’ Donuts Newcastle Brown Ale Oreo Starbucks Taco Bell Hottest in Native Advertising BuzzFeed Vice Vox The New York Times Hottest Gear, Gadgets and…

As the Definition of a Media Agency Changes, MEC Hires a Talent Chief

Marie-Claire Barker assumes a global role

The seismic shift inside media agencies toward data analysis and digital delivery has spurred MEC to name its first global chief talent officer, with the shop reaching into a creative…

Publicis Groupe Is the Big Winner in Samsung's Global Review

Tech giant spends $2 billion annually on media

Publicis Groupe can breathe a huge sigh of relief. The holding company's agencies were the most exposed in Samsung's global marketing services review, yet beat the typically poor odds of incumbents.…

GroupM's Maxus Wins NBCU Digital Duties

Spending expected to grow to $200 million

GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed. The move…

Digital to Pass 25% of Global Media Spend for First Time

Growth in U.S. and U.K. is greatest

Marketers will continue to pour more money into mobile and digital this year. According to a new report from eMarketer, spending on digital advertising globally will swell 16.7 percent this year to…

Will Programmatic Advertising Take Over TV?

Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

Samsung Electronics Calls Global Ad Review

Process will take up to three months

Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in…

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