Digital | Adweek Digital | Adweek
Advertisement

Topic: Digital

The Hot List Is Supercharged With a Big Party A contemporary and transformative franchise

While the annual Hot List is Adweek’s longest-running franchise, we’ve never thrown a big party to celebrate it. All that changes Dec. 2 with the first Adweek Hot List Gala…

December 2, 2013, 9:39 PM EST

Viddiverse Is Designed to Be a YouTube/Vine for Kids Entrepreneur looks to build parent- and brand-safe social network for tweens

"Just one more video and that’s it.” That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up…

November 25, 2013, 9:58 PM EST

These Ad and Media Bigwigs Know Their Business Sorrell, Goodby, Pittman and more on surfing the digital disruption

One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to…

November 10, 2013, 8:28 PM EST

Leo Burnett Creative Chief Susan Credle Has the Most Important Question for Your Brand Have you persuaded the consumer you're worth his time?

In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website.…

November 10, 2013, 8:21 PM EST

This Cincinnati Agency Doesn’t Shy Away From Traditional Work Curiosity Advertising is expanding its digital disciplines

Specs Who Matt Fischer (l.), president and chief creative officer; Greg Livingston, partner and chief development officer What Full-service agency Where Cincinnati While agency startups typically showcase one or two digital specialties at their…

November 7, 2013, 8:41 AM EST

America’s Largest Spectator Sport Is Finally Embracing Digital Nascar’s new multifaceted social campaign

@JimmieJohnson thinks fans need to grow beards if he’s going to win the current Sprint Cup Chase. And as they tweet him pictures of themselves in fake beards, they often…

November 3, 2013, 9:56 PM EST

As Digital Grows, Publishers Say Print Media Buyers Are Getting Cut Out of the Action Anybody need an ad page?

As traditional media budgets continue to shift to digital, print media buyers aren’t the kings of the hill they once were. Magazines are hardly dead—advertisers are projected to spend more than…

November 3, 2013, 9:55 PM EST

Spooky Digital Campaign for New Stephen King Book Lets You 'Shine' Inside the gifted mind of an older and troubled Danny Torrance

It’s been decades since all work and no play made Jack a dull boy, but for fans of Stephen King’s seminal horror novel The Shining, time essentially stopped on the…

October 31, 2013, 11:16 AM EDT

Who Killed the Magazine App? 97% of Newsstand apps are now free

The Association of Magazine Media (MPA), the magazine publishers trade group, this month reported some seemingly encouraging results for an industry that’s become all too used to bad news. While print…

October 20, 2013, 10:40 PM EDT

Digital Publishers Are Fighting the Shift to Programmatic Pushing back against automated buying

Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created…

October 14, 2013, 10:07 PM EDT

Advertisement