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Topic: Digital

Here Are 16 Tips to Survive and Thrive at Cannes Lions 2015

Don't overbook, and watch your glass of rosé

Julie Thompson has been riding her scooter at Cannes Lions for the last 16 years and has not only seen it all in terms of attendee behavior, crisis and sometimes…

BBH Scoops Up Domani, as Agencies Acquire Digital Shops to Boost Offerings

Buying and building

With its purchase of the digital agency Domani, BBH becomes the latest creative agency to use an outside acquisition to accelerate its digital growth. Domani is a 14-year-old Brooklyn shop whose…

The Internet Pushes Individual Media Use to More Than 8 Hours A Day

New ZenithOptimedia forecast

Consumer Internet use will increase 12 percent globally this year, helping drive average individual media consumption to more than eight hours a day, according to a new Media Consumption Forecasts…

Mad Men Is About People Working in an Office. Black Mirror Is About Advertising

Here's why the British show should be required viewing

To many, Mad Men is a show about advertising, but to those in the advertising business, we know it is really a period piece drama set in an agency. We…

Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player

T. Marzetti Co. shifts to online content publisher

Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing…

Welcome to the Era of Purposeful Viewing

The Golden Age of TV is all about viewer empowerment

No one watches crap on TV anymore. This is how Jeffrey Cole, research professor and head of the Center for the Digital Future at the USC Annenberg School, succinctly sums up…

AOL CEO Tim Armstrong Encourages Agencies to Step Up Their Game on Execution

Tells 4A's crowd to take advantage of new opportunities in media

When asked to grade agencies on how well they're leveraging new opportunities in media, AOL CEO Tim Armstrong today gave a measured, qualified response at the 4A's Transformation conference in…

How Sony's Walkman Changed the World

Before CDs and MP3s, this little machine made music portable

Andreas Pavel was getting tired of being laughed at. It was 1977, and the German-born inventor had made appointments at all of the major electronics companies—Yamaha, Grundig, ITT, etc.—and each…

Brands' Next Big Celebrity Deals May Be With Social Media Stars

But how long will they last?

Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now, some of those personalities are gaining celebrity status thanks to their brand…

360i's New CCO Says the Best Marketers Are Those Who Find 'the Hidden Obvious'

But the first challenge is finding enough hours in the day

  Photo: Alfred Maskeroni Specs Who Pierre Lipton New gig North American CCO, 360i Old gig New York CCO, M&C Saatchi Age 42 Twitter @pierrelipton Who is furthest along in the race among traditional, digital and media shops to…

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