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Topic: Digital

3 Ways Corporate Spies Might Be Watching Your Business and How to Stop Them

They're more sophisticated and covert than ever

Business is a game of constant competition, but the widespread emergence of covert surveillance and tracking tools has expanded the playbook. Now, industrial espionage has a new dimension. Paul Everton Alex Fine In…

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Mastering technology, investing wisely are crucial steps

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients'…

Why Pharmaceutical Advertising Is Virtually Absent From the Web

Government inaction has caused the industry to lag behind

Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Brad Weltman Also likely to be true?…

How the Trans-Pacific Partnership Benefits Digital Advertising

Trade pact under fire from both presidential candidates

If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade…

4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure

Taboola's CEO on the power of people and appreciating your foes

The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her…

How the Power of Employee Engagement Will Boost Your Business

A meaningful workplace translates to better performance

What if you could attract, retain and engage the world's best talent with purpose-driven employee engagement? And what if you could increase employee productivity while inspiring your workforce to become…

5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital

Advanced advertising needs better clarity

The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point…

Why It’s Time to Kill Advertising as We Know It and Start Building 'Storyworlds'

Lessons from Hollywood for marketers and brands

After spending last year completing a feature film, I came back into the advertising industry energized, fresh eyed, and realized something pretty profound. This is the most exciting time in…

4 Things Agencies of Record Can Do to Survive the Trend of 'Projectization'

Countering piecemeal client assignments

We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece.…

On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend

Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images If we put ourselves in the brains of consumers,…

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