Digital | Adweek
Advertisement

Topic: Digital

Newsweek's All-Digital Relaunch Includes Ad Sponsorship Plan Inspired by NPR, only 1 advertiser per article

Baba Shetty, CEO of The Newsweek Daily Beast Company, has lofty ideas for Newsweek's all-digital relaunch. Formerly an ad exec at Hill Holliday, Shetty will oversee Newsweek's transformation into a…

May 22, 2013, 1:07 PM EDT

WPP Created One Big Digital Shop From 8 Smaller Ones This is Possible

WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent…

May 20, 2013, 10:27 PM EDT

Ad-Supported App to Bring CW Programming to Apple TV Net also announces new interactive digital channel

The CW Network will bring its programming to Apple TV with a new, ad-supported app, Deadline reported. The CW will be the first network to make its content available directly…

May 17, 2013, 12:06 PM EDT

Path's Dylan Casey Reportedly Defects to Yahoo Marissa Mayer recruiting social experts for Yahoo's digital evolution

Dylan Casey, most recently product management director at Path, has defected to Yahoo, All Things Digital reported. It is unclear what Casey's role will be at Yahoo, but CEO Marissa…

May 13, 2013, 12:21 PM EDT

Hispanics Are the Most Digitally Savvy Group A marketer's dream

There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a…

May 6, 2013, 10:17 PM EDT

AdColony Knows the Secret to Better Click-Through Rates Ask Coke, Kraft and Honda

Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…

May 2, 2013, 10:10 AM EDT

Online Video Ads Have Higher Impact Than TV Ads Finds hard-to-reach audiences

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…

May 1, 2013, 6:39 AM EDT

This Is How Johnson & Johnson's Acuvue Uses Real-Time Data Behind the digital dashboard

With spring-like weather finally here, contact lenses are in seasonal demand for teens, college kids and others who want to ward off itchy allergies or simply ditch their eyeglasses for…

April 21, 2013, 11:39 PM EDT

Campbell Ewald's Chief Marketer Can't Talk About Cadillac But she loves Detroit

Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…

April 21, 2013, 11:37 PM EDT

Comcast Begins Encrypting Basic Cable Passive theft just got a lot harder

Comcast has decided to start encrypting its basic cable signal. If you have a cable box, this will mean absolutely nothing to you, but if you run the coaxial cable…

April 15, 2013, 3:50 PM EDT

Advertisement