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Topic: digital video

The Players' Tribune Keeps Scooping Traditional Sports Media, and Now Has a Corporate Partner

American Family Insurance is on board

Kobe Bryant leaving the Lakers, Big Papi stepping away from the big leagues, Kevin Love re-signing with the Cleveland Cavaliers—in the past, these sports scoops would have first been reported…

Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos

'Taking a bold stride away from interruptive advertising'

As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during…

Upworthy Lays Off 14 Staffers to Focus on Digital Video

Grew from 5 million views to 167 million in 2015

Upworthy, the content-aggregation site known for its positive, feel-good viral posts, is jumping further into the digital video fray. But, as Politico reports, the new push into the crowded digital…

What 5 Digital Video Players Are Planning for Their NewFronts Presentations in May

Business projected to approach $10 billion

Once anything but slick, digital video has emerged as a true rival to linear television and is the first choice for millions of consumers. That phenomenal growth has advertisers as…

Rishad Tobaccowala Pinpoints the Beginnings of a Tectonic Change in Marketing

Publicis Groupe’s chief strategist knows what to do about it, too

Attendees at the Digital Place-Based Advertising Association's annual Video Everywhere Summit in New York couldn't have known their minds would be blown an hour in. Expecting the usual stats and…

Video Is Truly Everywhere, and Ad Buyers Need to Think Beyond TV, Desktop and Mobile

Digital out-of-home is a growing source of impressions

It's certainly no secret that the media world is in the midst of unprecedented changes. There was a time when "change" in media meant television emerging as a challenger to…

Here's How CNN's Great Big Story Plans to Stand Out in the Crowded Digital Video Space

Cable network's play for millennials

With the digital video space becoming more and more crowded by the day, just how will CNN's Great Big Story, the online video initiative launched yesterday, set itself apart? "So many…

Yahoo Bets Big on Mobile Search, Live Programming and Meaningful Data

Revenue chief Lisa Utzschneider on all things digital

Specs Current gig Chief revenue officer at Yahoo Previous gig Svp, sales, Americas at Yahoo Twitter @Lisa_Utz Age 47 Adweek: What's your first priority in the new role? Lisa Utzschneider: I'd like to focus on our customers…

AOL's Branded Skip Lets You Avoid Ads If You Take a Quick Survey First

Builds 5 new video formats

AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it…

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe. Adobe looked at the last three months…

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