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Topic: digital video

Fraud Alert: Millions of Video Views Faked in Sophisticated New Bot Scam TubeMogul outs dozens of suspect sites

A pernicious and sophisticated new form of online click fraud has been uncovered and it’s aimed at digital video advertisers, according to ad software firm TubeMogul. The ad tech agency…

April 8, 2014, 3:27 PM EDT

The 10 Best Brand Channels on YouTube Go Pro No. 1, followed by Six Pack Shortcuts

YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest…

April 2, 2014, 10:10 AM EDT

Condé Nast Launches Golf Digest Video Channel First (and only) sports channel from the company

With eight brands down, Condé Nast Entertainment is continuing to roll out digital video channels for the company’s numerous lifestyle titles. The latest, Golf Digest, which debuts today, is a…

March 19, 2014, 12:03 PM EDT

Videology Taps Nielsen to Boost Marketing Across TV and Digital Data to help target demos wherever they are

Videology, the video advertising company, has a new deal with Nielsen to use data to help TV advertisers target audiences that are watching more and more on digital channels—and that…

March 3, 2014, 12:35 PM EST

You Won't Believe How Big TV Still Is Staggering viewership numbers and dominant revenue figures

As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But…

March 2, 2014, 10:41 PM EST

Angry Birds Maker Hatches In-Game Video Ad Plan Sees premium opportunities for brands on mobile

Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head…

February 13, 2014, 4:09 PM EST

When Will Every Mobile Device Be Hi-Def? Mary Daily says the future is getting brighter

Digital video technology has gotten user-friendlier by leaps and bounds in the recent past, with the exception of download-to-own stores plagued with spotty authentication, kludgy interfaces and frustrated consumers who…

February 3, 2014, 11:16 PM EST

Twitter’s 2014 Strategy: The Intersection of Video and Data True second-screen targeting

Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in…

January 20, 2014, 10:23 PM EST

WWE Network Will Stream on Connected Devices, Not Cable Long-gestating channel ready for prime time

At the Wynn Hotel and Casino on Wednesday evening, wrestlers including Triple H, Shawn Michaels, Steve Austin and WWE chief brand officer Stephanie McMahon dropped another bombshell in the streaming…

January 8, 2014, 10:55 PM EST

Awesomeness TV and Wet Seal Launch Branded Web Series 'The Intern' follows two young women working for the retailer

Dreamworks’ teen-targeted digital video network Awesomeness TV has teamed up with Wet Seal to produce a new branded series, The Intern. The Intern follows two young women, high schooler Fiona and…

December 10, 2013, 12:16 PM EST

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