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Topic: digital video

8 Predictions for Digital Video in 2017

Multiscreen audiences will supercharge change

It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek Total digital video revenue,…

How Condé Nast's Food Innovation Group Plans to Take Over the 'Food Internet'

With a new studio in Brooklyn

Condé Nast's Food Innovation Group dominated 2016 in all of those areas: food, innovation and groups. FIG houses Bon Appétit (the magazine and multiple digital platforms), Epicurious (the website and app),…

Infographic: What Consumers Really Want From Your Video Content

Plus, how creators can overcome aversion to ads

As the digital landscape shifts toward video, more content companies are making major investments in the platform in an effort to woo advertisers. But in order to create successful video…

Poo-Pourri's New Viral Video Gives You Tips on How to Poop at a Party

First work from its in-house content studio

Poo-Pourri has created an online film division called Number 2 Productions, which will be led by Suzy Batiz, founder, executive producer and CEO. The new division's main goal is to…

Here's What Top Industry Execs Think About the Future of Video

Adweek, NCC partner on Executive Lab summit

  brightcove.createExperiences(); With the goal of surfacing best-in-class thought leadership on the convergence of video and television, Adweek, along with sponsor…

Facebook's Vertical Videos Are About to Appear in Your Mobile News Feed

Snapchat-like function may be a hit with marketers

Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat. And brands are already on board.  The Menlo Park, Calif.-based company today revealed it will soon…

How Time Inc.'s New Video-Only Platform Hopes to Unearth the Next Big Digital Star

Instant will use the clout of People and Entertainment Weekly

As the digital video ecosystem has exploded over the past five years, it's given rise to a new kind of celebrity: Those who are able to amass large swaths of…

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

But will the honeymoon last?

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between…

Here's How Much Advertisers Have Increased Their Digital Video Ad Spending

As NewFronts begin, IAB releases annual study

The growth of online video has been well chronicled. Beginning this morning and continuing for the next two weeks, some 39 digital video players will try and persuade advertisers and media…

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