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Topic: digital retail

Facebook and Other Digital Ad Sellers Saw Double-Digit Gains on Black Friday and Thanksgiving

Big lift compared to last year

Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers…

BP's New Gas Pump Engages Customers With Music, a Photo Booth and Trivia

'Miles' has a voice, too

At a few BP locations starting today, people may actually enjoy filling up their tanks rather than simply tapping their toes in boredom. The petroleum retailer is rolling out an interactive gas…

5 Trends That Are Radically Reshaping Shopper Marketing

Brands take retail real-time with VR, beacons and other tactics

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard…

How Facebook (not YouTube) Is Helping Chubbies Make Videos About Men's Shorts Go Viral

Retailer sees results in both views and engagement

For some men, the mere idea of wearing shorts is cringeworthy. But e-commerce site Chubbies thinks it's found its niche among millennial guys online. The retailer began in 2011 with the mission…

This Innovation Lab Is Designing the Mall of the Future

Food court delivery and shoppable screens

For the past two years, Westfield Group—which owns and operates 40 shopping centers around the world—has run a testing lab inside the Westfield San Francisco Centre for high-tech experiments looking at how…

Each Model for Betabrand's New Spring Collection Has a Ph.D.

'Smart fashions' sported by highly educated women

Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models…

Grocery Chain Will Pitch Store Patrons With Amazon-Like Recommendations

Russian retailer joins the digital-physical movement

Land, a Russian high-end supermarket chain, has implemented interactive kiosks that will create recommendation-styled grocery lists for customers who use the brand's loyalty cards. Indeed, the Amazonization of physical shops…

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