Topic: digital retail

How Facebook (not YouTube) Is Helping Chubbies Make Videos About Men's Shorts Go Viral

Retailer sees results in both views and engagement

For some men, the mere idea of wearing shorts is cringeworthy. But e-commerce site Chubbies thinks it's found its niche among millennial guys online. The retailer began in 2011 with the mission…

This Innovation Lab Is Designing the Mall of the Future

Food court delivery and shoppable screens

For the past two years, Westfield Group—which owns and operates 40 shopping centers around the world—has run a testing lab inside the Westfield San Francisco Centre for high-tech experiments looking at how…

Each Model for Betabrand's New Spring Collection Has a Ph.D.

'Smart fashions' sported by highly educated women

Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models…

Grocery Chain Will Pitch Store Patrons With Amazon-Like Recommendations

Russian retailer joins the digital-physical movement

Land, a Russian high-end supermarket chain, has implemented interactive kiosks that will create recommendation-styled grocery lists for customers who use the brand's loyalty cards. Indeed, the Amazonization of physical shops…