Topic: digital radio advertising
Type
Pandora Audience Segments Synced to Mediaocean, Strata
Digital radio player hopes data deals spark more ad sales
Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at…
Digital Radio Gets Real-Time With Xaxis
Trading desk partners with Triton Digital
While no medium is totally efficient, digital radio advertising can be particularly wasteful. For example, someone in New York may listen to a Los Angeles sports radio station’s online stream…
Universal Tunes In Bollywood Music Streamer
Dhingana's 15 million users lure first ad deal with a major label
While most brands have Pandora and Spotify on their ad-minded radar, international marketers should probably get to know Bollywood and Hindu digital music streamer Dhingana. Anything but a blip on the…
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