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Topic: digital radio ads

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Pandora Audience Segments Synced to Mediaocean, Strata Digital radio player hopes data deals spark more ad sales

Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at…

March 5, 2013, 8:30 AM EST

Universal Tunes In Bollywood Music Streamer Dhingana's 15 million users lure first ad deal with a major label

While most brands have Pandora and Spotify on their ad-minded radar, international marketers should probably get to know Bollywood and Hindu digital music streamer Dhingana. Anything but a blip on the…

January 4, 2013, 4:50 PM EST

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