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Topic: Digital Publishing

Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues

2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

LeBron James Give Sports Illustrated Its Best Day Ever Online

Sees highest traffic

LeBron James' big decision turned into Sports Illustrated's biggest day online. The iconic sports magazine says James' story drew 6.1 million visitors Friday, the day the website broke the news…

AOL Rolls Out Its Supply-Side Platform

Rounds out company's ad tech stack

Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also,…

ShareThis Lands Acquisition, $23 Million Funding Round to Boost Mobile Business

Picks up in-app sharing platform Socialize

As just about every company at the intersection of advertising and technology races to establish or advance its mobile business, social sharing platform ShareThis has quickened its pace with overlapping…

Why Are You at CES, Forbes?

Publisher plotting new swipeable site design format

Of course Forbes has been sending editors and reporters to International CES for years. They’re a business publication. But what’s the business side of the publication doing at the world’s…

ComScore Rolls Out Cross-Platform Audience Measurement

Combined mobile and desktop metrics provide big boosts for Pandora, ESPN

As the Web's complexity and modes of access continue to evolve, it appears so are standards of digital media metrics. On Thursday (Nov. 29) comScore released a new online audience measurement system…

Fast Chat: Dr. Magid Abraham

comScore CEO talks viewability and the company's patent war

Like much of the ad industry, comScore cofounder and CEO Dr. Magid Abraham has been talking a lot about online ad viewability of late. Now he’s put that talk into…

'Wired,' 'New Yorker,' 'Entertainment Weekly' Top L2's Digital Rankings

Study finds tablet efforts growing, mobile lacking

Wired is the most successful magazine brand in the digital space, according to digital marketing think tank L2. Today, L2 released its second annual Digital IQ Index: Magazines study, which ranks the…

It's Hard Out There for a Freelancer

Studio One launches journalist certification program

For journalists, a freelancing career usually means a life of instability and, in the Internet age, can result in partnerships with less-than-reputable publishers and institutions. Just like the quality of…

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