Topic: digital out-of-home

This Interactive Coke Ad in a Subway Station Winks and Smiles When You Do

Facial recognition meets bottlecap emojis

Few tech trends have exploded as fast in recent years as facial recognition and emojis, and now Coca-Cola is bringing them together for an interactive billboard. A digital ad housed in a…

Send a Tweet to Coke's Digital Billboard, and It'll Tell You Fun Facts About Your Name

The brand will even send you a photo

Following up its clever drinkable billboard for Coke Zero, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square. The new billboard continues to build off Coke's name-obsessed "Share…

N.Y. Subway Riders Can Now Shop on Amazon While Underground

Digital out-of-home ads target 1.2 million people daily

Earlier this year, design firm Control Group partnered with New York's Metropolitan Transportation Authority to roll out large digital kiosks underground that display maps of the city's transit systems. Today,…

This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight

Google is first to rent the 'jaw-dropping' space

An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month. The billboard,…

This Company Makes Billboards Come to Life for Major Brands

Pearl Media merges new tech into the out-of-home space

Specs Who (from left) Josh Cohen, president, CEO; Eddie, chief canine officer; Jen Lee Almeida, vp, operations; Anthony Petrillo, svp, business development  What Digital out-of-home-company Where Fairfield, N.J., headquarters Digital signage and smartphones influence…

Downy Uses Facebook and Twitter to Inform Digital Out-of-Home Campaign

P&G brand's offline creative will reflect social media engagement

It's not easy getting back to work the week after Labor Day. That's what Procter & Gamble's Downy was thinking with its "Softside" campaign whose fabric sculptures like the example shown…