digital out-of-home | Adweek
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Topic: digital out-of-home

Type
Downy Uses Facebook and Twitter to Inform Digital Out-of-Home Campaign P&G brand's offline creative will reflect social media engagement

It's not easy getting back to work the week after Labor Day. That's what Procter & Gamble's Downy was thinking with its "Softside" campaign whose fabric sculptures like the example shown…

September 5, 2013, 1:08 PM EDT

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