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Topic: digital newfront

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio

But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

Time Inc. NewFront Touts Expanded Distribution, New Video Hub

More brands to launch live programming

At Time Inc.’s NewFronts debut this morning, People magazine editorial director Jess Cagle jokingly proposed a drinking game in which the audience would take a shot every time the phrases…

Grab Grabs Newfront Dollars

Upstart video distribution firm inking 7-figure deals

It’s way too soon to tell whether the spate of Newfront/upfront type events held this spring will pay off for the digital ad world in the form of a flood…

Of Course You Can Trust Us— We’re Google!

Buyers are intrigued by YouTube’s 100-channel rollout. But the high CPMs? Not so much.

What, exactly, is YouTube selling? That’s the question on every buyer’s mind in the wake of the company’s “brandcast” presentation in New York a few weeks ago. It wants advertisers to…

Fast Chat: AOL CEO Tim Armstrong

Upon mixed Q1 earnings, exec discusses the slow pace of Devil, video

AOL announced its first-quarter earnings this morning, and the numbers were a mixed bag. Overall revenue was up, but U.S. display advertising was down 1 percent—not good news in an…

YouTube Commits $200 Million in Marketing Support to Channels

Upfront features Jay-Z, Neon Trees, Flo Rida

YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing…

Highlights From Adweek's NexTech @DCNF

Topics included future of TV, state of Web publishing, naps at AOL

Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star…

The Problem With the Digital Upfront

Lots of reasons why TV budgets aren't likely to move—at least for now

Here’s the problem with all these digital NewFronts: People like Rino Scanzoni don’t know what to do with them. And they’re probably not attending the events anyhow. Indeed, for all the…

Yahoo Planning Scripted Series

Katie Couric gotcha interview among highlights from upfront event

Yahoo's packed-out Digital Content NewFront event included a plethora of new programming Wednesday afternoon, including a series from the creators of Broadway hit Rock of Ages called 'Dancing With Myself.'…

AOL Unloads Spree of New Properties, Content

Distributed video network. scripted shows headline NewFront event

On Tuesday (Apr. 24) AOL looked to maximize the attention the Digital Content NewFronts—a string to TV-upfront-styled events—have been receiving over the past couple months. Case in point: the portal…

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