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Topic: digital newfront

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

July 17, 2014, 3:21 PM EDT

Time Inc. NewFront Touts Expanded Distribution, New Video Hub More brands to launch live programming

At Time Inc.’s NewFronts debut this morning, People magazine editorial director Jess Cagle jokingly proposed a drinking game in which the audience would take a shot every time the phrases…

May 1, 2014, 11:53 AM EDT

BuzzFeed NewFront: Cat Power First In the first of our NewFront reviews, Michelle Castillo is pumped

Impressive numbers, lots of fur.

April 29, 2014, 7:44 AM EDT

Grab Grabs Newfront Dollars Upstart video distribution firm inking 7-figure deals

It’s way too soon to tell whether the spate of Newfront/upfront type events held this spring will pay off for the digital ad world in the form of a flood…

June 20, 2012, 12:00 AM EDT

Of Course You Can Trust Us— We’re Google! Buyers are intrigued by YouTube’s 100-channel rollout. But the high CPMs? Not so much.

What, exactly, is YouTube selling? That’s the question on every buyer’s mind in the wake of the company’s “brandcast” presentation in New York a few weeks ago. It wants advertisers to…

May 14, 2012, 12:03 AM EDT

Fast Chat: AOL CEO Tim Armstrong Upon mixed Q1 earnings, exec discusses the slow pace of Devil, video

AOL announced its first-quarter earnings this morning, and the numbers were a mixed bag. Overall revenue was up, but U.S. display advertising was down 1 percent—not good news in an…

May 9, 2012, 11:43 AM EDT

YouTube Commits $200 Million in Marketing Support to Channels Upfront features Jay-Z, Neon Trees, Flo Rida

YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing…

May 3, 2012, 6:21 AM EDT

Highlights From Adweek's NexTech @DCNF Topics included future of TV, state of Web publishing, naps at AOL

Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star…

May 2, 2012, 4:57 PM EDT

The Problem With the Digital Upfront Lots of reasons why TV budgets aren't likely to move—at least for now

Here’s the problem with all these digital NewFronts: People like Rino Scanzoni don’t know what to do with them. And they’re probably not attending the events anyhow. Indeed, for all the…

April 30, 2012, 12:01 AM EDT

Yahoo Planning Scripted Series Katie Couric gotcha interview among highlights from upfront event

Yahoo's packed-out Digital Content NewFront event included a plethora of new programming Wednesday afternoon, including a series from the creators of Broadway hit Rock of Ages called 'Dancing With Myself.'…

April 25, 2012, 5:31 PM EDT

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