Topic: digital newfront
It’s way too soon to tell whether the spate of Newfront/upfront type events held this spring will pay off for the digital ad world in the form of a flood…
What, exactly, is YouTube selling? That’s the question on every buyer’s mind in the wake of the company’s “brandcast” presentation in New York a few weeks ago. It wants advertisers to…
AOL announced its first-quarter earnings this morning, and the numbers were a mixed bag. Overall revenue was up, but U.S. display advertising was down 1 percent—not good news in an…
YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing…
Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star…
Here’s the problem with all these digital NewFronts: People like Rino Scanzoni don’t know what to do with them. And they’re probably not attending the events anyhow. Indeed, for all the…
Yahoo's packed-out Digital Content NewFront event included a plethora of new programming Wednesday afternoon, including a series from the creators of Broadway hit Rock of Ages called 'Dancing With Myself.'…
On Tuesday (Apr. 24) AOL looked to maximize the attention the Digital Content NewFronts—a string to TV-upfront-styled events—have been receiving over the past couple months. Case in point: the portal…
As Hulu's programming slate deepens, its advertising model is also getting more intricate. Like AOL, the company is offering guarantees based on Nielsen's new OCR (online campaign ratings) system, which…
