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Topic: Digital Music

How Drake's Vintage Jacket Nearly Stole the Apple Music Show

Hip-hop notable creates big buzz

One thing seems certain: Apple would be even richer if it mass-produced that jacket Drake wore today. The iTunes company launched its new music service with an assist from the…

McDonald’s Bolsters Digital Initiatives to Attract In-Store Business

Soft sales and staid image prompt online push

McDonald’s is going digital to increase sales at its U.S. restaurants, especially among people under 34. Plans discerned by tracking earnings, recent hires and job openings include going national with…

Audiosocket’s Easy Listening Solution for Digital Music Rights

Startup looks to solve licensing issue on YouTube

Music licensing on YouTube was thrust into the spotlight last month after the National Music Publishers Association filed a lawsuit against YouTube content network Fullscreen over copyright infringement. As Brandon…

Coke Cans Give Spotify Real Estate

Huge co-branding deal begins to bloom

In a move that's been hinted at by Spotify executives for months, Coca-Cola is putting the digital music service on its 8-ounce cans for Coke, Diet Coke and Coke Zero…

Twitter Drops Music App, Amps Up Media Ambitions

Positions social platform to leapfrog Pandora for mobile ad revenue

Like a new album, Twitter Music leaked early with a CNET report that the social platform had signed (acquired) music discovery service We Are Hunted. Then last week word began…

Universal Tunes In Bollywood Music Streamer

Dhingana's 15 million users lure first ad deal with a major label

While most brands have Pandora and Spotify on their ad-minded radar, international marketers should probably get to know Bollywood and Hindu digital music streamer Dhingana. Anything but a blip on the…

Spotify Picks Up $100 Million; Coke Reportedly Key Investor

Beverages giant said to kick in $10 million

Digital music service Spotify has acquired around $100 million in new funding, a source close to the situation told Adweek this afternoon (Nov. 14). The source wouldn't name investors. But a…

Toyota Scion Headbangs Its Way to the Bank

Brand uses art and heavy metal to appeal to new target audience

Toyota believes heavy metal enthusiasts get a raw deal when it comes to being stereotyped as young, uneducated and prone to violence. In fact, the Japanese carmaker sees the heavily tattooed,…

Beats Electronics Acquires Mog

Rapper Dr. Dre's headphone makers scoop up digital streaming service

As the race to be the leader in the digital music streaming industry intensifies, even headphone manufacturers are getting in on the action. On Monday, Beats Electronics announced the acquisition…

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