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Topic: Digital Media

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Here's How GM Uses Social Data to Improve Cars Brands employ Twitter and Facebook feedback in new ways

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto…

December 8, 2014, 12:20 PM EST

Revealed: The Winners of Adweek's 2014 Hot List Our picks for the year’s best in magazines, television and digital media

What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while…

December 7, 2014, 8:06 PM EST

Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary Led China’s e-commerce giant to a $25 billion IPO

A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year’s…

December 7, 2014, 8:04 PM EST

Facebook Will Get 10% of U.S. Digital Ad Spending in 2014 Research shows social giant's digital dominance

Adults in the United States will spend an average of 6 percent of their total digital media time on Facebook—or 21 minutes every day—and the social media giant captures 10…

September 18, 2014, 5:40 PM EDT

IfOnly Sells 2,000 Experiences in Its First Year Online store pitches dreams instead of products

While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's soundcheck to watching a baseball game with San Francisco…

July 7, 2014, 5:05 PM EDT

Videology Breaks Down How Millennials Consume TV Move over glowing boxes, devices are taking over

Today's millennial viewer spent more time on digital media than watching TV last year, according to a new infographic by programmatic video advertising platform Videology, with 34 percent admitting to…

June 6, 2014, 12:32 PM EDT

Wall Street Journal to Advertisers: We're More Innovative Than You Think Unveils video magazine and digital series

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied…

May 2, 2014, 2:09 PM EDT

What the Publicis-Omnicom Merger Means to Media Owners Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

July 29, 2013, 5:25 PM EDT

Everything You Know About the Media Biz Is About to Change Programmatic buying will turn data jockeys into rock stars

The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions…

March 4, 2013, 10:07 PM EST

Yahoo Refreshes Its Home Page Portal takes a page or two from Facebook, Twitter

The plan to redesign Yahoo’s home page has been the worst-kept secret of Marissa Mayer’s seven-month tenure as CEO. The portal finally took the wraps off its redesign on Thursday with a…

February 20, 2013, 11:51 AM EST

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