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Topic: Digital Media

Red Bull and GoPro Team Up to Create More High-Flying Videos

Exclusive deal dramatically expands relationship

Red Bull and GoPro have informally been in cahoots for years, and today they are publicly declaring a relationship that's expanding in multiple ways. For starters, Red Bull is now…

Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Quick poll of tech players after a big day at F8

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did…

5 Times the Next Big Thing Failed to Kill the Last Big Thing

For digital marketers, layering communications is key

One of my favorite debates in digital marketing goes like this: When will email be replaced by (fill in the blank)? Or when will brands stop using SMS? Even the…

Facebook Debuts 'Lift API' to Give More Marketers Ability to Study Ads' Impact

Measurement space continues to heat up

In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is…

How Arianna Huffington’s Idea for a Blog Changed the Media Industry Forever

Adweek’s 2015 Brand Visionary honoree

In her book-lined office overlooking lower Broadway in New York, Arianna Huffington keeps a large sofa in the corner. With its richly carved wooden accents and overstuffed cushions, the sofa…

BuzzFeed Plans to Bring Its Brand of Viral Journalism to Japan

Partners with Yahoo after seeing spike in international readers

BuzzFeed's traffic numbers are prompting the company to think globally, and today it announced a dedicated editorial operation in Japan. To gain traction, it's partnering with Yahoo Japan. Greg Coleman, BuzzFeed…

ABC Television Is About to Pick a Digital Specialist for Its Online Media Buying

Moving away from general Wieden account

The ABC television network is searching for an agency to plan and buy its digital media, motivated by a desire for digital specialists, according to sources. Digital planning and buying…

End of the Click-through? New Facebook Tool Lets Publishers Post Stories Directly to the News Feed

New York Times, BuzzFeed and NatGeo among first to test 'Instant Articles'

Mobile Facebook users may soon spend less time navigating directly to a publisher's website to check out an interesting article. Instead, they'll find some of that content posted directly to…

Bloomberg's New Publishing Platform Is 'Like Tinder for Video'

Responsive.TV offers quick bursts of news and information

Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old…

Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

News feed algorithm changes have publishers on their toes

Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with…

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