Digital Measurement | Adweek Digital Measurement | Adweek

Topic: Digital Measurement

When Will There Be One Metric for All Screens? Get used to low accuracy

The dream of every client and media agency is simple: one metric that works across every single screen—television, tablet, smartphone, computer. But, either ironically or inevitably, depending on who you…

May 26, 2013, 10:57 PM EDT