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Topic: Digital marketing

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Nestlé Begins Corporate Image Search as Digital Review Continues Latest moves follow media, public relations searches

Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster. The corporate image assignment is for the…

May 30, 2014, 5:20 PM EDT

Sunseeker London Yachts Assigns Its Digital Business TBWA\Chiat\Day lands the account after a review

Another luxury travel brand has hired an agency to lead global digital marketing. TBWA\Chiat\Day in New York will create digital ads and redesign the websites for Sunseeker London yachts and its…

May 27, 2014, 1:39 PM EDT

4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas Choose between Philips, Reckitt Benckiser, Barclaycard, Coty

Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no…

April 23, 2014, 4:09 PM EDT

Social Signals Guide CPG Product Development, Says General Mills Vet Gayle Fuguitt talks future and past

Gayle Fuguitt spent 32 years working on General Mills' consumer-packaged-goods prowess before switching executive gears to lead the Advertising Research Foundation in 2012. She took a break from getting ready…

March 21, 2014, 7:18 AM EDT

FTC Study Reveals How Alcohol Advertisers Use Digital Marketing Spirits firms increased expenditures fourfold since 2008

Keeping tabs on marketing alcohol to underage consumers, the Federal Trade Commission on Thursday released its fourth study of self-regulation in the alcohol industry.  While there are no headlines on the…

March 20, 2014, 4:43 PM EDT

Visa Spends at Least a Third of Its Marketing Budget on Digital CMO Kevin Burke describes digital efforts for the Sochi Olympics

Visa is one of the longest-running Olympics sponsors, with 27 years of support behind the games. This year, the marketer is ramping up its use of mobile and social platforms…

February 16, 2014, 11:45 PM EST

Microsoft Launches Global Review of Marketing Services Company spends some $1 billion on media annually

The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a…

January 13, 2014, 9:09 PM EST

This Agency Helps Builds Brands at Warp Speed TVGla fuses technology with entertainment instincts

Specs Who (From left) Brian Pettigrew, president; Lady Liberty; Dimitry Ioffe, founder and CEO What Digital marketing agency Where Los Angeles office Dimitry Ioffe got a taste for entertainment at a tender age—TVGla’s founder…

January 9, 2014, 7:28 AM EST

There Is a Digital Talent Gap Wide chasm between expertise needed and available

For its report, The State of Digital Marketing Talent, The Online Marketing Institute surveyed almost 750 Fortune 500 and ad agency execs, and the results are grim: There's a vast gap…

January 8, 2014, 6:35 AM EST

The Driver Behind the Publicis-Omnicom Merger Marketers increasingly rely on data, study shows

If Publicis and Omnicom’s recent merger announcement is any indication, traditional advertising and marketing agencies are increasingly looking to data to compete with the tech companies that have spent the…

July 30, 2013, 8:49 PM EDT

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