Topic: Digital marketing

Excedrin Won the Debate on Twitter Before It Even Started by Curing Your #DebateHeadache

Generated a 3,100% lift in chatter

It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning. Excedrin, the pain reliever, was trying to poke a little fun at how…

These 6 New Digital Stats Got Our Attention This Week

Instagram deletes fake accounts; plus an exclusive infographic

The past week has been intriguing when it comes to marketing and other digitally-minded stats, and the following six items—as well as an exclusive infographic from Forrester Research—really caught our…

Poo-Pourri's New Viral Video Gives You Tips on How to Poop at a Party

First work from its in-house content studio

Poo-Pourri has created an online film division called Number 2 Productions, which will be led by Suzy Batiz, founder, executive producer and CEO. The new division's main goal is to…

The IAB and 4A's Launch an Exam to Gauge Your Digital Media Buying Knowledge

Google is sponsoring part of the certificate

As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior…

7 Digital Marketing Stats That Grabbed Our Attention This Week

Bots are big, folks

Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday…

HP, Snapchat and Amex Are Hosting Some Amazing Activations at NYC's Panorama Music Festival

Including a 360-degree VR theater

Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who…

Campbell's CMO Is Taking Over Its Digital Marketing. Why Other Brands May Not Follow Suit

Specialized leadership still important, players say

Campbell Soup Company has decided it no longer needs a worldwide leader specifically for all things interactive. That revelation came to light Wednesday when Umang Shah, director of global digital marketing and innovation, announced he…

9 Interesting Digital Marketing Stats From the Past Week

Facebook Messenger usage continues to explode

The last several days were full of intriguing and surprising data points from the world of digital marketing. Below appear 9 numbers that caught our eye: 1. Quietly killing it on Facebook Whisper,…

IHOP's New GIF-Powered Ads Are Targeting 7.3 Million Twitter Users by Name

National Pancake Day effort's for a good cause, too

IHOP is running its annual National Pancake Day campaign until the big day, March 8, when the chain gives away free stacks of flapjacks and asks patrons to donate to…

How Angie Tribeca's Marketing Perfectly Matched the Show's Satirical Tone

Finally, a show about cops

For audiences growing weary of the tired genre of cop dramas, TBS has something new for you: a cop drama. Or maybe not. TBS's new series, Angie Tribeca, is full of the…