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Topic: Digital marketing

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Study: Display Ads Trump TV at Brand Awareness for Insurers Nine times greater, per RocketFuel

Update: The original version of this story wrongly suggested that display ads were nine times more likely to lead to coversions compared to TV. Insurance companies may want to consider advertising…

August 20, 2014, 3:09 PM EDT

Burger King Is Getting 380 Tweets Every Minute for Chicken Fries Underscores how 'bring back' strategy is all about social

If you've ever wondered why Burger King, McDonald's and KFC consistently "bring back" shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down "sandwich") for a limited time, the…

August 15, 2014, 4:52 PM EDT

Honda Hires a New Agency for Digital Marketing Razorfish outstrips 3 others for the assignment

American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish. The consolidation came after a review that pitted the Publicis Groupe agency…

August 12, 2014, 8:23 PM EDT

These 5 Dynamic Duos Are Nailing Digital Marketing Winning CMO-exec pairings at GE, Taco Bell, Walmart, Dell and Levi's

Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But…

July 28, 2014, 8:15 PM EDT

Nestlé Begins Corporate Image Search as Digital Review Continues Latest moves follow media, public relations searches

Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster. The corporate image assignment is for the…

May 30, 2014, 5:20 PM EDT

Sunseeker London Yachts Assigns Its Digital Business TBWA\Chiat\Day lands the account after a review

Another luxury travel brand has hired an agency to lead global digital marketing. TBWA\Chiat\Day in New York will create digital ads and redesign the websites for Sunseeker London yachts and its…

May 27, 2014, 1:39 PM EDT

4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas Choose between Philips, Reckitt Benckiser, Barclaycard, Coty

Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no…

April 23, 2014, 4:09 PM EDT

Social Signals Guide CPG Product Development, Says General Mills Vet Gayle Fuguitt talks future and past

Gayle Fuguitt spent 32 years working on General Mills' consumer-packaged-goods prowess before switching executive gears to lead the Advertising Research Foundation in 2012. She took a break from getting ready…

March 21, 2014, 7:18 AM EDT

FTC Study Reveals How Alcohol Advertisers Use Digital Marketing Spirits firms increased expenditures fourfold since 2008

Keeping tabs on marketing alcohol to underage consumers, the Federal Trade Commission on Thursday released its fourth study of self-regulation in the alcohol industry.  While there are no headlines on the…

March 20, 2014, 4:43 PM EDT

Visa Spends at Least a Third of Its Marketing Budget on Digital CMO Kevin Burke describes digital efforts for the Sochi Olympics

Visa is one of the longest-running Olympics sponsors, with 27 years of support behind the games. This year, the marketer is ramping up its use of mobile and social platforms…

February 16, 2014, 11:45 PM EST

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