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Topic: Digital marketing

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe. Adobe looked at the last three months…

Minions Inspire Love and Hatred With Their Marketing Run Amok

They're freaking everywhere

It was all bound to happen because that's how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that's exactly what has…

Wendy's Joins the Pinterest Movement With These Cool Cinematic Pins

Fast food wants piece of future, too

Pinterest is all about the future. People pinning their digital desires—dream weddings, homes, vacations, wardrobes—give marketers a glimpse into their purchasing plans. Adweek responsive video player used on /video. …

10 Useful and Entertaining Digital Marketing Stats From the Last Week

1.5 million Periscope streams shared on Twitter

Last week entailed another round of intriguing data points released by marketers, and we've collected the 10 most interesting and fun stats for your perusal. Check 'em out: 1. You want…

KitKat Changes Its Name to 'YouTube Break' on 600,000 Candy Wrappers

Builds on unusual relationship with Google

The love affair between a particular tech giant and chocolate-covered wafer continues. Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 wrappers…

Thrillist Media Group Is the Latest Media Company to Launch an In-House Agency

The CoLab will cook up branded content for millennial males

Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency…

10 Must-See Digital Marketing Stats From the Past Week

The Dress, llama drama and Oscars cause a social eruption

Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There…

Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years

New study has a positive outlook for social, too

The ad world's data movement isn't going anywhere—in fact, it's going to almost double in the next few years. Brands will allot 11.7 percent of their marketing budgets for analytics by…

10 Must-See Digital Marketing Stats From the Past Week

Data on everything from roast-beef nihilism to chocolate

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about millennial moms and smartphone users' app habits.  1. According to NetBase's research, Dove's dark chocolate…

Fifty Shades of Grey Did $1 Million in Advanced E-Tickets in First 3 Days

And Fandango says: It's our fastest-selling 'R' film ever

All signs point to Fifty Shades of Grey being an R-rated blockbuster hit of unusual magnitude. According to a source with direct knowledge of the sales figures, after tickets for the…

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