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Topic: Digital marketing

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So Starbucks Is Really Good at Instagram Videos, Too Coffee chain headlines the week's top brands

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability…

October 3, 2014, 8:01 AM EDT

Facebook Will Get 10% of U.S. Digital Ad Spending in 2014 Research shows social giant's digital dominance

Adults in the United States will spend an average of 6 percent of their total digital media time on Facebook—or 21 minutes every day—and the social media giant captures 10…

September 18, 2014, 5:40 PM EDT

McDonald’s Goes Mobile to Tie Brand to NFL Tailgating Tailgating contest highlights the brand's '14 sponsorship

A range of exclusive Web video offerings, online contests and video game cross-promotions mark the second year of McDonald’s partnership with the National Football League. The three-pronged campaign based on…

August 27, 2014, 5:10 PM EDT

Study: Display Ads Trump TV at Brand Awareness for Insurers Nine times greater, per RocketFuel

Update: The original version of this story wrongly suggested that display ads were nine times more likely to lead to coversions compared to TV. Insurance companies may want to consider advertising…

August 20, 2014, 3:09 PM EDT

Burger King Is Getting 380 Tweets Every Minute for Chicken Fries Underscores how 'bring back' strategy is all about social

If you've ever wondered why Burger King, McDonald's and KFC consistently "bring back" shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down "sandwich") for a limited time, the…

August 15, 2014, 4:52 PM EDT

Honda Hires a New Agency for Digital Marketing Razorfish outstrips 3 others for the assignment

American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish. The consolidation came after a review that pitted the Publicis Groupe agency…

August 12, 2014, 8:23 PM EDT

These 5 Dynamic Duos Are Nailing Digital Marketing Winning CMO-exec pairings at GE, Taco Bell, Walmart, Dell and Levi's

Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But…

July 28, 2014, 8:15 PM EDT

Nestlé Begins Corporate Image Search as Digital Review Continues Latest moves follow media, public relations searches

Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster. The corporate image assignment is for the…

May 30, 2014, 5:20 PM EDT

Sunseeker London Yachts Assigns Its Digital Business TBWA\Chiat\Day lands the account after a review

Another luxury travel brand has hired an agency to lead global digital marketing. TBWA\Chiat\Day in New York will create digital ads and redesign the websites for Sunseeker London yachts and its…

May 27, 2014, 1:39 PM EDT

4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas Choose between Philips, Reckitt Benckiser, Barclaycard, Coty

Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no…

April 23, 2014, 4:09 PM EDT

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