Topic: digital magazines
Type
Newsweek's All-Digital Relaunch Includes Ad Sponsorship Plan
Inspired by NPR, only 1 advertiser per article
Baba Shetty, CEO of The Newsweek Daily Beast Company, has lofty ideas for Newsweek's all-digital relaunch. Formerly an ad exec at Hill Holliday, Shetty will oversee Newsweek's transformation into a…
NBC News Turns Big Flipboard Presence Into Ad Sales
GE promos launch on the mobile app
About a year ago, NBC News established an account on Flipboard—the increasingly popular magazine-formatted, social mobile app—and has since grown its presence to a whopping 1.3 million monthly active readers.…
Digital-Only Magazine Readership Up Nearly 50 Percent
GfK MRI finds overall readership increases slightly
Magazines’ newsstand sales may be struggling, but there’s a bright spot when it comes to digital readership. Today, GfK MRI released its fall 2012 Survey of the American Consumer, which…
Advertisement
