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Topic: Digital Content NewFronts 2016

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

New data dashboard will drive content creation

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business. At its…

Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

Reveals a bevy of ridiculous stats

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers…

How the Maker of Call of Duty Plans to Become the 'ESPN of Esports'

Activision Blizzard expands livestreaming capabilities

The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports." At its debut Digital Content Newfronts presentation today at PlayStation…

WebMD Wants to Be Known for More Than Just Medical Information

Bulks up on lifestyle programming

For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're…

IAB Study: 26 Percent of U.S. Adults Now Watching Original Digital Video

Preferring on-demand options, 63 million watch it every month

A growing number of U.S. adults are shifting their viewing habits toward original digital video, according to a new study commissioned by the Interactive Advertising Bureau. The audience of U.S. adults…

Facetime: Upfronts, Newfronts and Adweek Women in Media

Wendy Williams, Cindy Gallop, Kate Snow and Channing Tatum

This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for…

StyleHaul's First VR Project Will Turn a Sci-Fi Novel Into Immersive Videos

YouTube network claims 500 million viewers

Nearly every media company has shown off flashy virtual reality at the Digital Content NewFronts presentations over the past week, and now lifestyle-focused StyleHaul is adapting the young adult sci-fi book…

The Economist Is Looking to Bolster Its Content With Virtual Reality and Mobile Video

British publisher stays on the cutting edge

The Economist says its reporting and visual storytelling can be just as smart in virtual reality as it is in print. At its Digital Content NewFronts presentation at The Standard High Line…

Here Are the 10 Most-Viewed 360-Degree Facebook Videos by Brands

NatGeo is nailing it (again)

Facebook's 360-degree videos have been around for about eight months, and marketers have been diving into the medium ever since. And today, the social giant released the top 10 performing videos…

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