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Topic: Digital Content NewFronts

5 Tech Brands that Made Noise at NewFronts This Week Vevo, Maker Studios roll out programs

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…

May 8, 2014, 6:00 AM EDT

YouTube's 'Google Preferred' Has a 1% Ad Tier, Too Brands can go super premium

When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site's executives lauded the ability for brands to target pre-roll ads against…

May 6, 2014, 5:43 PM EDT

7 Media Brands Shaking Up the 2014 NewFronts Original shows and exclusive deals dominate

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…

May 3, 2014, 5:03 PM EDT

Wall Street Journal to Advertisers: We're More Innovative Than You Think Unveils video magazine and digital series

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied…

May 2, 2014, 2:09 PM EDT

At the Hulu NewFront, TV and Food Are on Demand [Video] Sam Thielman gets a taste of things to come

The new CEO puts on a good show and introduces intriguing marketing opportunities.

May 1, 2014, 9:03 AM EDT

Condé Nast Entertainment Touts 'Upscale' Appeal at NewFronts Plans to launch digital video hub this summer

The print media world is buzzing about Condé Nast Entertainment's second NewFronts presentation yesterday afternoon, once again having taken over a swanky event space at 583 Park Avenue. After a…

April 30, 2014, 1:13 PM EDT

Microsoft NewFront: Halo Eventually, Humans Next Year, World Cup This Summer Garett Sloane reviews the X Box world

Steven Spielberg, ET and the Robot Chicken gang all seem ready to play Xbox. Eventually.

April 29, 2014, 7:46 AM EDT

BuzzFeed NewFront: Cat Power First In the first of our NewFront reviews, Michelle Castillo is pumped

Impressive numbers, lots of fur.

April 29, 2014, 7:44 AM EDT

Marketers Must Embrace the Transition Into the Post-Television World But the NewFronts is not an assault on the classic medium

   Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication…

April 27, 2014, 8:25 PM EDT

Big YouTube Channels Join Forces to Help Drive Ads Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

February 16, 2014, 11:34 PM EST

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