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Topic: Digital Content NewFronts

Facebook Turns Away From NewFronts Over Lack of Original Content Social network was removed from schedule

UPDATE: Facebook has been removed from the 2015 NewFronts schedule because the company didn't plan to present original content. The tentative 2015 NewFronts lineup obtained by Adweek on Wednesday afternoon showed…

November 20, 2014, 1:07 PM EST

Facebook Is Going to Present at the 2015 NewFronts Could this mark a shift into original programming for the social network?

Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek. Not much is known about what CEO Mark Zuckerberg's team…

November 17, 2014, 6:30 PM EST

5 Tech Brands that Made Noise at NewFronts This Week Vevo, Maker Studios roll out programs

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…

May 8, 2014, 6:00 AM EDT

YouTube's 'Google Preferred' Has a 1% Ad Tier, Too Brands can go super premium

When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site's executives lauded the ability for brands to target pre-roll ads against…

May 6, 2014, 5:43 PM EDT

7 Media Brands Shaking Up the 2014 NewFronts Original shows and exclusive deals dominate

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…

May 3, 2014, 5:03 PM EDT

Wall Street Journal to Advertisers: We're More Innovative Than You Think Unveils video magazine and digital series

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied…

May 2, 2014, 2:09 PM EDT

At the Hulu NewFront, TV and Food Are on Demand [Video] Sam Thielman gets a taste of things to come

The new CEO puts on a good show and introduces intriguing marketing opportunities.

May 1, 2014, 9:03 AM EDT

Condé Nast Entertainment Touts 'Upscale' Appeal at NewFronts Plans to launch digital video hub this summer

The print media world is buzzing about Condé Nast Entertainment's second NewFronts presentation yesterday afternoon, once again having taken over a swanky event space at 583 Park Avenue. After a…

April 30, 2014, 1:13 PM EDT

Microsoft NewFront: Halo Eventually, Humans Next Year, World Cup This Summer Garett Sloane reviews the X Box world

Steven Spielberg, ET and the Robot Chicken gang all seem ready to play Xbox. Eventually.

April 29, 2014, 7:46 AM EDT

BuzzFeed NewFront: Cat Power First In the first of our NewFront reviews, Michelle Castillo is pumped

Impressive numbers, lots of fur.

April 29, 2014, 7:44 AM EDT

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