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Topic: Digital Content NewFronts

The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers

It's time to get serious about data, standards and research

The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible. Lines formed outside the city's largest theaters,…

8 Intriguing Stats About the Current State of Digital Video

Nearly one-quarter of consumers now watch original digital programming

A group of tech vendors gathered today at the Interactive Advertising Bureau's Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video. "The scope is…

Vevo Will Use Its Music Video Expertise to Help Brands Create Custom Content

Helping advertisers with the music industry

Vevo is launching a new team to help brands develop marketing for the music industry. In addition to the new programming promised at today's NewFronts presentation, the digital music video…

UPDATED: DigitasLBi Inks Production Deal With Vice and Reels in Vox's New Native Ads

Agency nabs notable content-marketing partners

At its Digital Content NewFronts presentation Thursday, DigitasLBi announced a production partnership with Vice and unveiled a deal with Vox Media that gives it first rights to Vox's native advertising…

With 100,000 Pieces of Content at Launch, Mode.com Expects 25 Million Monthly Users

Folding its sites into one social platform

Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform…

Bloomberg's New Publishing Platform Is 'Like Tinder for Video'

Responsive.TV offers quick bursts of news and information

Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old…

Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business

IAB report shows the rapid evolution of devices and social

The digital advertising space grew 16 percent last year compared to 2013 and totaled $49.5 billion in sales, according to an Interactive Advertising Bureau report released today. A key driver in…

This Startup Delivers Athletic Entertainers That Millennials Love

Whistle Sports will pitch quirky performers and lacrosse at NewFronts

Brian Selander got his start in politics, helping run Bill Bradley's 2000 bid for president and then serving as strategy chief for Delaware Governor Jack Markell. A New Jersey native…

Welcome to the Era of Purposeful Viewing

The Golden Age of TV is all about viewer empowerment

No one watches crap on TV anymore. This is how Jeffrey Cole, research professor and head of the Center for the Digital Future at the USC Annenberg School, succinctly sums up…

Facebook Turns Away From NewFronts Over Lack of Original Content

Social network was removed from schedule

UPDATE: Facebook has been removed from the 2015 NewFronts schedule because the company didn't plan to present original content. The tentative 2015 NewFronts lineup obtained by Adweek on Wednesday afternoon showed…

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