Topic: Digital Content NewFronts
Social network was removed from schedule
By Michelle Castillo on Nov. 20, 2014 - 1:07 PM EST
UPDATE: Facebook has been removed from the 2015 NewFronts schedule because the company didn't plan to present original content. The tentative 2015 NewFronts lineup obtained by Adweek on Wednesday afternoon showed…
Could this mark a shift into original programming for the social network?
By Michelle Castillo on Nov. 17, 2014 - 6:31 PM EST
Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek. Not much is known about what CEO Mark Zuckerberg's team…
Vevo, Maker Studios roll out programs
By Christopher Heine on May. 8, 2014 - 6:00 AM EDT
The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…
Brands can go super premium
By Christopher Heine on May. 6, 2014 - 5:43 PM EDT
When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site's executives lauded the ability for brands to target pre-roll ads against…
Original shows and exclusive deals dominate
By Christopher Heine, David Griner on May. 3, 2014 - 5:04 PM EDT
It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…
Unveils video magazine and digital series
By Christopher Heine on May. 2, 2014 - 2:09 PM EDT
The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied…
Sam Thielman gets a taste of things to come
May 1, 2014, 9:03 AM EDT
The new CEO puts on a good show and introduces intriguing marketing opportunities.
Plans to launch digital video hub this summer
By Emma Bazilian on Apr. 30, 2014 - 1:13 PM EDT
The print media world is buzzing about Condé Nast Entertainment's second NewFronts presentation yesterday afternoon, once again having taken over a swanky event space at 583 Park Avenue. After a…
Garett Sloane reviews the X Box world
Apr 29, 2014, 7:47 AM EDT
Steven Spielberg, ET and the Robot Chicken gang all seem ready to play Xbox. Eventually.
In the first of our NewFront reviews, Michelle Castillo is pumped
Apr 29, 2014, 7:45 AM EDT
Impressive numbers, lots of fur.