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Topic: digital agencies

AKQA Creates Product Director Role to Help Clients Innovate

Entrepreneur Zac Park will bring experimental ideas to market

AKQA has hired Zac Park in the new role of product director, where he'll work with the agency to accelerate clients' connected product and service development programs. The 26-year-old entrepreneur will…

Digital Agencies Are Still Amped for Apple Watch Despite Recent Scrutiny

Wall Street worries about scale; marketers stay patient

During Tuesday's quarterly earnings report, Apple did not reveal how many smartwatches it has sold since the gadget's wide release in nine countries on April 24. The dearth of particulars…

Online Ad Firms' Stocks Slump Despite Revenue Gains

Higher operating costs partly to blame

Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to…

360i's Sarah Hofstetter on Reaching the Top—and Staying There

How do leading agencies and brands find inspiration?

CANNES, France—Everyone dreams of being No. 1. But reaching the top quickly introduces a new pressure: staying on top. It's a problem most agencies and brands would be happy to have,…

Survey Predicts a Bleak Future for Agencies

Shops need to go digital or die

If you think the prospects for agencies are challenging right now, look ahead five years. Some 320 marketing and agency leaders did just that, painting a bleak portrait of 2019 in…

What Exactly Is Going On at iCrossing?

Hearst's digital agency is beset by turnover as it expands beyond search

These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and…

iCrossing Hires Moxie and Razorfish Vets

Ramps up personnel after recent account wins

A steady stream of new business means more hands needed on deck for iCrossing. The digital agency today is announcing it has hired industry mainstays Christine Bensen, most recently at…

Sapient CMO Bill Kanarick Talks Brand Narratives

Defines his company's "storyscaping" concept

SapientNitro will hold its third annual iEX marketing event on May 29 at at the London Film Museum in the United Kingdom, featuring speakers such as Oscar-winning director James Cameron,…

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