Advertisement

Topic: Digital Age

Type
Mobile Will Revive and Redefine Content Marketing Brand publishing isn't in decline. It's in a golden age

Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global…

December 15, 2014, 9:49 AM EST

Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them Ethnicity influences brand decisions

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…

May 15, 2013, 6:22 AM EDT

Sandy's Aftermath Shows We Can't Stop Working In the digital age, not even a blackout can stop us from plugging in

Half of Manhattan spends its nights ensconced in darkness. Parts of Staten Island and New Jersey are in near ruin along with other hard hit areas of New York. Power…

November 2, 2012, 3:36 PM EDT

Advertisement