Topic: Digital Age

Mobile Will Revive and Redefine Content Marketing

Brand publishing isn't in decline. It's in a golden age

Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global…

Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them

Ethnicity influences brand decisions

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…

Sandy's Aftermath Shows We Can't Stop Working

In the digital age, not even a blackout can stop us from plugging in

Half of Manhattan spends its nights ensconced in darkness. Parts of Staten Island and New Jersey are in near ruin along with other hard hit areas of New York. Power…