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Topic: digital advertising

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Forecast: Digital Will Outpace Traditional Ad Revenue Growth Five-year outlook shows online, mobile spend outpacing overall local media market

Digital advertising growth will offset a slowdown in local ad growth as marketers target consumers online, specifically mobile devices, according to a new BIA/Kelsey forecast. By 2016, local online, interactive and digital advertising…

March 20, 2012, 11:51 AM EDT

Nascar to Take Digital Platforms Back From Turner Sports Seeking digital agency for site relaunch

Nascar has asked Turner Sports for the keys to Nascar.com and is now looking for a digital agency to help navigate a site relaunch. In an agreement announced Monday, Nascar will…

January 30, 2012, 5:00 PM EST

New York Lottery Rolls Out New Campaign Powerball ticket prices double as jackpot grows

Win Powerball, and you can hire Cyndi Lauper to serve as your personal house musician. So says a 2012 New York Lottery campaign running under the new tagline, “Yeah, that kind…

January 24, 2012, 6:25 AM EST

‘The Atlantic’ Gains Revenue Again Advertising profits up 19 percent

The Atlantic is bucking the trend for print publications by reporting a good year. For the 12th consecutive quarter, the magazine has posted revenue gains. Its overall advertising revenue is…

October 25, 2011, 7:24 AM EDT

Kleiner Perkins, WPP Invest in China's Moment Systems Offers online ad measurement services

Chinese digital marketing measurement company Moment Systems just announced that it has completed a $20 million series B financing round, led by Kleiner Perkins Caufield & Byers along with WPP…

October 24, 2011, 3:29 PM EDT

Groups Call for FTC to Investigate Doritos' Digital Marketing Complaint highlights obesity debate on Capitol Hill

Doritos' digital marketing campaigns targeting teens may have won a lot of awards, but they've also attracted the attention of consumer and privacy groups, four of which are now claiming…

October 19, 2011, 10:44 AM EDT

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