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Topic: digital advertising

Why It's Time for Marketers to Rethink Metrics and Performance Indicators

Digital is changing the path to ROI

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their…

AT&T Wants to Keep Your Kids Entertained on Long Road Trips With In-Car Wi-Fi Service

No more 'Are we there yet?'

AT&T today is launching its first ad campaign dedicated to shining a light on its growing Wi-Fi network in connected cars. For an endeavor called "A Whole New Ride," social media…

Adobe Upgrades Ad Capabilities for Real-Time Creative, Mobile and Video

Clients will be able to better target consumers

Adobe Systems is practically in a digital arms race to create the best marketing software services around, going up against the likes of IBM, Oracle, Salesforce and other big players. So now,…

Here's How Much Advertisers Have Increased Their Digital Video Ad Spending

As NewFronts begin, IAB releases annual study

The growth of online video has been well chronicled. Beginning this morning and continuing for the next two weeks, some 39 digital video players will try and persuade advertisers and media…

Yahoo Betting Big on Live Sports With Deal to Stream NHL Games

The site will also air live baseball

As Yahoo figures out the future of its company, it's making a big bet on live sports. The struggling tech and media giant announced a deal Thursday morning with the National…

The New York Times Might Ban Visitors Who Use Ad Blockers

'This stuff is not made for free,' says CEO

New York Times CEO Mark Thompson did not mince words Tuesday when talking about ad blocking, which has been causing more than a few headaches for publishers. During a keynote discussion…

Gerber Is Using Social Ads and Empathy to Sell Its High-Tech Baby Formula Machine

Year-long campaign brims with digital

Gerber is launching a year-long digital advertising campaign today to promote a WiFi-enabled machine that makes baby formula. BabyNes works much like a Keurig coffee unit, with small packets of…

Instagram Partners With 41 Tech Companies to Improve Advertising Experience

And looks to add around 60 more

Instagram today unveiled 41 marketing-tech partners that will help it grow its burgeoning advertising business. These first few dozen companies are just the first wave in a larger plan to…

Agency Bosses Explain the Way Forward in China's Complex, Troubled Marketplace

Near meltdown has altered the landscape

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a…

Here's Exactly How Facebook's New TV-Inspired, Surprisingly Old-School Ad Buying Works

Network wants to move past seeming arrogant and automated

Facebook has been consistently courting ad agencies and brands since vp of global marketing solutions Carolyn Everson came over from Microsoft four and a half years ago. It seems like her team…

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