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Topic: digital advertising

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Agencies: Facebook's Phone Ambitions Should Improve Ad Targeting Tribal, Organic and Huge weigh in

Whether Facebook dramatically launches a smartphone or more simply announces that it's landed a high-value piece of Android real estate on HTC's mobile devices (those are the main two rumors,…

April 4, 2013, 5:00 AM EDT

Pew Finds Digital News Consumption Up but Revenue Dwindling Industry less equipped to cover news, report finds

From big newspapers to local TV broadcasts, the news media continue to face severe challenges even though digital consumption is rapidly growing, according to the Pew Research Center’s 2013 State…

March 18, 2013, 12:00 AM EDT

New Ford Fiesta Campaign Will Be Entirely User-Generated Creative for TV, print and digital to derive from social

Ford’s TV, print and digital advertising for the 2014 Fiesta model will be based on user-generated content, the auto giant announced this morning. The all-in approach to UGC is the…

February 19, 2013, 12:59 PM EST

ESPN's Dynamic Wallpaper Ad Looks to Cure Banner Blindness Wide-screen HD video, real-time results hope to draw audience, engagement

In the digital ad world, where static, unimaginative banner ads have been the standard unit for years, innovation is slowly breathing life into the drab and increasingly detested format. ESPN.com today (Friday,…

January 4, 2013, 5:29 AM EST

Razorfish's Atlanta Lab Focuses on In-Store Digital Will soon open similar labs in San Francisco and New York

If you talk to big digital agencies like Razorfish and SapientNitro these days, it sounds like the new money to be made in digital is based inside retail stores. Razorfish is certainly…

October 16, 2012, 3:28 PM EDT

Digital Has an Ad Problem and Lots of Solutions But which technique is best for the online environment?

It’s Advertising Week, which means it’s time for a barrage of panels full of questions like “Are banners dead?” and “Native advertising: the wave of the future?” And while some…

October 2, 2012, 6:23 AM EDT

ZenithOptimedia Lowers Estimates for Growth in Global Ad Spend But U.S. stronger than expected

The troubled Eurozone is further dragging down global growth in ad spending: In a new 2012 forecast, ZenithOptimedia revised its expectations again, saying global growth this year will come in…

October 1, 2012, 12:19 PM EDT

Voice: West Coast, Meet East Coast

This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…

October 1, 2012, 11:32 AM EDT

Profero Buys Majority Stake in Vox Collective Digital agency looks to reach Latino markets by taking on the struggling shop, which rebrands as Vox Profero

Digital agency Profero has purchased a majority stake in Latino-focused shop Vox Collective, the companies announced today. Financial terms were not disclosed. Vox Collective will rebrand as Vox Profero, while being…

July 9, 2012, 12:03 PM EDT

Fast Chat: Campbell's New Digital Lead Adam Kmiec Former Walgreen's social head talks about the differences between retail and CPG marketing

Campbell Soup Company recently poached Adam Kmiec from Walgreens, naming him the global lead for digital marketing and social in a newly created role at the 143-year-old CPG giant. During…

July 5, 2012, 3:18 PM EDT

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