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ZenithOptimedia Lowers Estimates for Growth in Global Ad Spend But U.S. stronger than expected

The troubled Eurozone is further dragging down global growth in ad spending: In a new 2012 forecast, ZenithOptimedia revised its expectations again, saying global growth this year will come in…

October 1, 2012, 12:19 PM EDT

Voice: West Coast, Meet East Coast Randall Rothenberg on the divide that still exists between Silicon Valley and Madison Ave.

This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…

October 1, 2012, 11:32 AM EDT

Profero Buys Majority Stake in Vox Collective Digital agency looks to reach Latino markets by taking on the struggling shop, which rebrands as Vox Profero

Digital agency Profero has purchased a majority stake in Latino-focused shop Vox Collective, the companies announced today. Financial terms were not disclosed. Vox Collective will rebrand as Vox Profero, while being…

July 9, 2012, 12:03 PM EDT

Fast Chat: Campbell's New Digital Lead Adam Kmiec Former Walgreen's social head talks about the differences between retail and CPG marketing

Campbell Soup Company recently poached Adam Kmiec from Walgreens, naming him the global lead for digital marketing and social in a newly created role at the 143-year-old CPG giant. During…

July 5, 2012, 3:18 PM EDT

TPM Engages Readers With the Conversation Ad Politics site tries to create direct dialogue between advertisers and readers

Josh Marshall, editor and publisher of Talking Points Memo, knows he has an engaged, intelligent audience, and he’s hoping that with the right platform they’ll start interacting with ads like…

June 27, 2012, 10:53 AM EDT

Marketers Take Mobile, Digital Reins RSW survey reveals disconnect between growth in mobile marketing and agency assignments

Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription. Although marketers are using both channels significantly more than three years ago, agencies have seen a much…

June 11, 2012, 12:01 AM EDT

Larry King's Ora.tv Gearing Up for Summer Launch Iconic broadcaster heads to the Web for daily, on-demand programming

It's shaping up to be the summer of online video and Larry King wants in. Announced this March, King and "richest man in the world" Carlos Slim have recruited former president…

May 17, 2012, 6:42 PM EDT

NBC Boosts Digital Initiatives at NewFront Daily Candy and Style partnership is the centerpiece of event

NBCUniversal is certainly getting its mileage out of Joel McHale's contracts: a day after the Community star briefly performed at the E! upfront (on which network he hosts The Soup), he…

May 2, 2012, 3:59 PM EDT

BBH Named Webby's Agency of the Year Shop's Google work drives win

BBH led the pack at this year's Webby Awards as its work for Google helped it win nine honors including Agency of the Year. BBH's awards cut across categories. A Web…

May 1, 2012, 5:00 AM EDT

The Problem With the Digital Upfront Lots of reasons why TV budgets aren't likely to move—at least for now

Here’s the problem with all these digital NewFronts: People like Rino Scanzoni don’t know what to do with them. And they’re probably not attending the events anyhow. Indeed, for all the…

April 30, 2012, 12:01 AM EDT

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