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Topic: digital advertising

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Mobile Ads Will Surpass Print and Radio This Year Representing 10% of media marketplace

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3…

July 2, 2014, 12:17 PM EDT

Wall Street Journal to Advertisers: We're More Innovative Than You Think Unveils video magazine and digital series

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied…

May 2, 2014, 2:09 PM EDT

This Is Advertising’s Next Great Leap Forward Right message, right person, right time

The next leap in advertising is literally the ability to leap across screens. Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone. Sequential messaging…

December 9, 2013, 10:12 PM EST

Brands Are Anxious About Facebook’s Cautious Video Rollout Autoplay in the News Feed will have major implications

Among the 1.2 billion people on Facebook, there is a select group on a secret mission. No one knows exactly how many there are, but even 1 percent of users is…

November 4, 2013, 10:09 PM EST

P&G Slashes Wasteful Display Ad Budgets Using Eye-Tracking CPG titan enhances ROI in Europe by up to 25%

Procter & Gamble and eye-tracking firm Sticky (formerly EyeTrackShop) have announced a European-based partnership that will likely expand to other global regions. P&G's Nordic division has evidently been saving substantial…

May 30, 2013, 2:51 PM EDT

Pepsi Next Videos Get 'Sexy' in English and Spanish Brand continues focus on parodies

Pepsi Next is launching an English-Spanish online video campaign today featuring Univision star William Levy—who is playing six spoofy "bring sexy back" characters that represent a continuation of the brand's…

April 22, 2013, 12:00 AM EDT

Agencies: Facebook's Phone Ambitions Should Improve Ad Targeting Tribal, Organic and Huge weigh in

Whether Facebook dramatically launches a smartphone or more simply announces that it's landed a high-value piece of Android real estate on HTC's mobile devices (those are the main two rumors,…

April 4, 2013, 5:00 AM EDT

Pew Finds Digital News Consumption Up but Revenue Dwindling Industry less equipped to cover news, report finds

From big newspapers to local TV broadcasts, the news media continue to face severe challenges even though digital consumption is rapidly growing, according to the Pew Research Center’s 2013 State…

March 18, 2013, 12:00 AM EDT

New Ford Fiesta Campaign Will Be Entirely User-Generated Creative for TV, print and digital to derive from social

Ford’s TV, print and digital advertising for the 2014 Fiesta model will be based on user-generated content, the auto giant announced this morning. The all-in approach to UGC is the…

February 19, 2013, 12:59 PM EST

ESPN's Dynamic Wallpaper Ad Looks to Cure Banner Blindness Wide-screen HD video, real-time results hope to draw audience, engagement

In the digital ad world, where static, unimaginative banner ads have been the standard unit for years, innovation is slowly breathing life into the drab and increasingly detested format. ESPN.com today (Friday,…

January 4, 2013, 5:29 AM EST

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