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Topic: digital advertising

Let's Make This the Last Year That Digital Didn't Know How to Handle Election Ads

Despite $1 billion in online spending, it's still the Wild West

Political professionals will use the word "watershed" when they talk about 2016 for many reasons.  For those of us in digital advertising, 2016 is the year spending went from a…

How Green Giant Is Using Social Media to Promote Its First Breeders’ Cup Run

Brand backs top-ranked horse California Chrome

Green Giant will make its horse racing debut Saturday via California Chrome, the Breeders' Cup favorite at Santa Anita Park in Arcadia, Calif. The brand, historically known as Jolly Green…

Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016

A 19% year-over-year increase

According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase…

How the Trans-Pacific Partnership Benefits Digital Advertising

Trade pact under fire from both presidential candidates

If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade…

Fiat Chrysler Has Significantly Improved Its Engagement With a Quora-Like Tactic

33 percent jump in search activity

Digital consumers' activity has shifted as folks spend more time revving up their mobile devices than desktops, and Fiat Chrysler Automobiles is utilizing an interesting, successful way to engage with…

How to Fix the Problem When Big Data Fails in Digital Media Planning

Building a closed, symbiotic loop with creativity

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter…

Digital Media Is Propelling the Ad Market to $548.2 Billion This Year

Carat's global forecast underscores a mobile world

Advertising will grow to a $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency. The growth is…

Why the Conversational Power of Podcasting Is the Future of Advertising

Medium's simplicity drives engagement

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands,…

Brands Will Now Know How Many People Bought Products After Seeing LinkedIn Ads

A peek at conversions and leads

Fresh off its $26.2 billion acquisition by Microsoft, LinkedIn is lifting the hood on its advertising business to give marketers a glimpse at which campaigns are the most effective at…

A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars

Multichannel efforts by Geico, Verizon, Walmart and others

Based on data from NBC and aggregated stats from more than 6,000 websites, MediaRadar is evaluating the kinds of placements Summer Olympics advertisers are buying across TV and digital mediums. Exact…

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