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Topic: digital advertising

Ad Industry Launches Effort to Combat Rampant Fraud

Facebook, Google and AOL join the Trustworthy Accountability Group

A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board. Top brands, agencies, Internet and ad tech companies…

Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years

New study has a positive outlook for social, too

The ad world's data movement isn't going anywhere—in fact, it's going to almost double in the next few years. Brands will allot 11.7 percent of their marketing budgets for analytics by…

Pot Marketers Must Get Creative as Digital Ad Networks Just Say No

Emerging industry looks to social instead

Weed-focused tech companies say they want to embrace digital advertising full throttle, but the industry is not quite ready for their business. Display ad networks, social networks and search companies present…

StubHub Gooses Its Digital Content With Katy Perry Concert Prank Video

Shifting dollars from TV to digital

Anyone who has purchased concert or sports tickets knows the ongoing struggle against hidden fees. Ticket resale company StubHub decided to play on those frustrations in its latest online Web…

Google’s Private Markets Give Brands More Reason to Buy Into Digital Ad Technology

Exclusive exchanges reshaping programmatic

Google's Neal Mohan says he wants technology to disappear. Now, that could sound odd coming from the search company’s ad tech chief, but he has a point, and it’s one…

Mobile Will Push Digital Ad Dollars Past TV by 2019

Forrester says interactive spending will hit $103 billion

The "when" depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years. Forrester Research today prognosticated that…

Buzzfeed chief business operations officer Eric Harris

BuzzFeed to Retain Seat Among IAB's Advertising Elite

Blog-born publishers gain clout

BuzzFeed is back at the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also…

Mondelēz Strikes Online Video Deal With Google

The snack giant's largest digital media push to date

Mondelēz International, the international candy and snack giant whose brands include Oreo, Trident, Nabisco and Cadbury, today announced that it has signed a global agreement with Google focusing on online…

BitTorrent Woos Advertisers and Publishers

Filesharing company fights association with piracy

BitTorrent, the popular peer-to-peer file sharing platform, is attempting to battle its association with piracy while pursuing publishers and advertisers, Digiday reported earlier today. While BitTorrent is supposedly responsible for as…

Advertisers Say Gaming App's 'Winning' Approach Is Creating More Sales Than Display Ads

Freeway rewards engagement with free stuff

Anyone can serve an ad to a consumer, but how to get that consumer to click through—or even better, to actively engage with the brand—is one of the central struggles…

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