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Topic: Digital Advertising Alliance

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Why Advertisers Should Care About the White House Report on Big Data and Privacy GroupM John's Montgomery

The government has put out yet another report on big data and privacy, buzzwords that have scared consumers and dominated press headlines. So is this latest report something advertisers should…

May 2, 2014, 11:07 AM EDT

Ad Industry Will Soon Unveil a Do Not Track Browser Solution Consumers will be able to opt out of data collection

After dissing the likes of Microsoft and Mozilla for their default Do Not Track browsers and after walking out of the World Wide Web Consortium's tracking protection working group, the…

April 29, 2014, 3:01 PM EDT

Here's How That Little Blue Ad Marker Should Appear in Mobile Ads Digital Advertising Alliance releases new creative specs

The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the…

April 7, 2014, 12:00 AM EDT

Advertisers Pay 3 Times More for Cookie-Based Ads But will consumer privacy regulation alter the landscape?

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads. While that may not seem so surprising, the study, to…

February 10, 2014, 6:00 AM EST

Users More Likely to Click On Ads With AdChoices Icon DAA poll says it's good for brands

Transparency and choice go a long way toward making Internet users comfortable with receiving interest-based ads, according to the results of a poll from the Digital Advertising Alliance. More than 51…

November 5, 2013, 10:27 AM EST

DAA to Convene New Do Not Track Group [Updated] Vote will decide if embattled W3C working group should continue working

As the World Wide Web Consortium's Do Not Track group continues to spin out of control, the Digital Advertising Alliance—which is exiting the multi-stakeholder group—convened a new group to work…

October 9, 2013, 3:49 PM EDT

Mozilla's Cookie-Blocking Plan Forces Ad Biz to Seek Alternatives DAA wants to make sure users can opt out of targeting

The Digital Advertising Alliance wants to be ready when Mozilla starts blocking cookies by default in its Firefox Web browser. Mozilla's cookie-blocking plan has been controversial from the start. As much…

October 8, 2013, 11:51 AM EDT

Digital Advertising Alliance Exits Do Not Track Group Development could renew calls for privacy laws

Ad community to the World Wide Web Consortium: The Do Not Track working group process is broken. Dissatisfied with the failed, two-and-a-half-year-old process to establish a universal Do Not Track standard,…

September 17, 2013, 12:40 AM EDT

California Poised to Get Do Not Track Disclosure Law Websites must disclose response to Do Not Track signals

The chances of a consumer privacy bill coming out of Congress any time soon are slim, but that hasn't stopped California, which continues to forge new ground when it comes…

September 3, 2013, 4:15 PM EDT

Do Not Track Advocate Mozilla Supports Some Tracking Advertisers see Web company's move as ironic

Mozilla is taking an "everyone but me" approach to Do Not Track. While the browser company is working on a plan to block third-party cookies from tracking people's Web activity,…

July 25, 2013, 2:42 PM EDT

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