Topic: Digital Advertising Alliance
The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months. Rockefeller, a big proponent…
A document distributed to members of the international group trying to come up with a Do Not Track standard is causing a lot of fuss, dividing meeting attendees even before…
Sen. Jay Rockefeller (D-W.Va.) started and ended the Do Not Track hearing off with a rant, one that anyone who attended the commerce chairman’s previous seven privacy hearings knows all…
The Do Not Track privacy hearing called by Sen. Jay Rockefeller for Wednesday before the commerce committee is bound to feature some fireworks. That's because Rockefeller has shown himself to be…
Consumers may be worried about Internet privacy, but targeted advertising is the least of them. In fact, only 4 percent were concerned about behavioral targeting, according to a Zogby Analytics…
In her first speech before the advertising industry, newly minted Federal Trade Commission chairwoman Edith Ramirez called once again for a universal solution for Do Not Track. While Ramirez didn't…
The mobile counterpart to the ad industry's ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, there's an app for it. Called Ad…
Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for…
Privacy is about to heat up again in Congress. Sen. Jay Rockefeller (D-W.Va.), chairman of the Commerce Committee, reintroduced his Do Not Track Online Act, which will give consumers the…
In the ongoing Washington debate over privacy, advertising networks get the worst rap. A billion-dollar business, online ad networks track consumer clickstream activity in order to sell behaviorally targeted ads to…
