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Topic: digital advertising

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Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years New study has a positive outlook for social, too

The ad world's data movement isn't going anywhere—in fact, it's going to almost double in the next few years. Brands will allot 11.7 percent of their marketing budgets for analytics by…

February 18, 2015, 3:29 PM EST

Pot Marketers Must Get Creative as Digital Ad Networks Just Say No Emerging industry looks to social instead

Weed-focused tech companies say they want to embrace digital advertising full throttle, but the industry is not quite ready for their business. Display ad networks, social networks and search companies present…

February 3, 2015, 10:07 AM EST

StubHub Gooses Its Digital Content With Katy Perry Concert Prank Video Shifting dollars from TV to digital

Anyone who has purchased concert or sports tickets knows the ongoing struggle against hidden fees. Ticket resale company StubHub decided to play on those frustrations in its latest online Web…

November 21, 2014, 5:02 PM EST

Google’s Private Markets Give Brands More Reason to Buy Into Digital Ad Technology Exclusive exchanges reshaping programmatic

Google's Neal Mohan says he wants technology to disappear. Now, that could sound odd coming from the search company’s ad tech chief, but he has a point, and it’s one…

November 17, 2014, 12:02 AM EST

Mobile Will Push Digital Ad Dollars Past TV by 2019 Forrester says interactive spending will hit $103 billion

The "when" depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years. Forrester Research today prognosticated that…

November 4, 2014, 12:25 PM EST

Buzzfeed chief business operations officer Eric Harris
BuzzFeed to Retain Seat Among IAB's Advertising Elite Blog-born publishers gain clout

BuzzFeed is back at the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also…

October 20, 2014, 3:16 PM EDT

Mondelēz Strikes Online Video Deal With Google The snack giant's largest digital media push to date

Mondelēz International, the international candy and snack giant whose brands include Oreo, Trident, Nabisco and Cadbury, today announced that it has signed a global agreement with Google focusing on online…

October 1, 2014, 4:05 PM EDT

BitTorrent Woos Advertisers and Publishers Filesharing company fights association with piracy

BitTorrent, the popular peer-to-peer file sharing platform, is attempting to battle its association with piracy while pursuing publishers and advertisers, Digiday reported earlier today. While BitTorrent is supposedly responsible for as…

September 3, 2014, 4:16 PM EDT

Advertisers Say Gaming App's 'Winning' Approach Is Creating More Sales Than Display Ads Freeway rewards engagement with free stuff

Anyone can serve an ad to a consumer, but how to get that consumer to click through—or even better, to actively engage with the brand—is one of the central struggles…

August 12, 2014, 1:24 PM EDT

Mobile Ads Will Surpass Print and Radio This Year Representing 10% of media marketplace

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3…

July 2, 2014, 12:17 PM EDT

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