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Topic: digital advertising

Here's a Timeline of Yahoo’s 22-Year History as a Digital Pioneer

Highs and lows leading up to Verizon deal

Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history. Yahoo's gone from being one of the world's biggest…

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

4 reasons to consider an agnostic approach

Pokemon Go could be the beginning of a shift in the way we advertise. Yes, it is bridging the gap between the online and offline experience and leveraging the latest…

IBM Watson Is Now Offering AI-Powered Digital Ads That Answer Consumers' Questions

Will first run on Weather Company properties

We've seen Bob Dylan talking to IBM Watson about love and loss in TV spots for months, and Big Blue now wants us to connect with the same kind of artificial…

7 Big Trends That Are Shaping the Future of Digital Advertising

According to Mary Meeker’s annual report

Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social…

Q&A: 72andSunny's Matt Murphy on Why the Best Digital Ideas Are Simple

Plus, his thoughts on Snapchat, VR and emojis

In a world where the average consumers' attention span is now shorter than a 10-second Snapchat video, the best digital ideas these days are "dead simple and clear," according to…

Why It's Time for Marketers to Rethink Metrics and Performance Indicators

Digital is changing the path to ROI

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their…

AT&T Wants to Keep Your Kids Entertained on Long Road Trips With In-Car Wi-Fi Service

No more 'Are we there yet?'

AT&T today is launching its first ad campaign dedicated to shining a light on its growing Wi-Fi network in connected cars. For an endeavor called "A Whole New Ride," social media…

Adobe Upgrades Ad Capabilities for Real-Time Creative, Mobile and Video

Clients will be able to better target consumers

Adobe Systems is practically in a digital arms race to create the best marketing software services around, going up against the likes of IBM, Oracle, Salesforce and other big players. So now,…

Here's How Much Advertisers Have Increased Their Digital Video Ad Spending

As NewFronts begin, IAB releases annual study

The growth of online video has been well chronicled. Beginning this morning and continuing for the next two weeks, some 39 digital video players will try and persuade advertisers and media…

Yahoo Betting Big on Live Sports With Deal to Stream NHL Games

The site will also air live baseball

As Yahoo figures out the future of its company, it's making a big bet on live sports. The struggling tech and media giant announced a deal Thursday morning with the National…

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