Topic: digital ads fraud

Facebook Claims Baby-Faced Fraudster Used All The Click Tricks

Marketing underworld exposed

His tabloid name is the Baby-Faced Wolf of Wall Street, and now Facebook wants to paint him as the face of ad fraud. Martin Grunin, a 22-year-old New Yorker, was…

Fraud Alert: Millions of Video Views Faked in Sophisticated New Bot Scam

TubeMogul outs dozens of suspect sites

A pernicious and sophisticated new form of online click fraud has been uncovered and it’s aimed at digital video advertisers, according to ad software firm TubeMogul. The ad tech agency…

Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable

'Imagine you buy a dozen donuts, and you open the box and there’s one donut.'

During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital…