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Topic: digital ads

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Taco Bell Buys Its First Instagram Ads to Push Waffle Tacos Big millennial appeal includes Vine, too

Taco Bell's "Wake Up Live Mas" campaign entails a clever TV push, radio ads, in-store point-of-purchase and earned social media—all common marketing fare nowadays. At the same time, the Irvine,…

March 27, 2014, 4:09 PM EDT

A Look at Kids' Exposure to Ads Children see a lot of marketing messages, regardless of platform

Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and…

March 11, 2014, 10:37 PM EDT

Facebook Is Struggling to Achieve Marquee Status With Movie Advertisers Marketers are allocating spend across other networks

Facebook fell out of favor with Hollywood more than a year ago, and a sampling of marketers for Academy Award-nominated movies suggests little has changed. Major paid pushes using the…

February 17, 2014, 9:35 PM EST

Local Car Dealerships Search for Growth Online Digital ad spend up 85% from 3 years ago

As thousands of consumers pour into Detroit’s North American International Auto Show this week to kick the tires of new models and concept cars, many will go back to their…

January 19, 2014, 9:31 PM EST

Here Is the Life of a Digital Ad [Infographic] A handy cheat-sheet for real-time bidding

Industry folks who want to get their heads around what the programmatic advertising space looks like should check out Adweek's Nov. 4 issue. In print and online, it's going to…

October 31, 2013, 11:37 AM EDT

General Mills, Lexus and Levi's Play with Digital Radio Music is a hip branding avenue to millennial demo

General Mills this afternoon will give out around 10,000 samples of its nine-month old product, BFast, at a free Bridgit Mendler concert in Los Angeles as part of the Pandora…

October 26, 2013, 6:00 AM EDT

This Agency Aims to Make Your Next Trip to the DMV Less Painful Metia has digital solutions for the public sector

Specs Who J. Paul Anderson, regional vp; Andrew Martin, president, North America; Sandi LiSanti, director of finance and operations What Digital agency Where Kirkland, Wash., offices Rooted in public relations, 25-year-old Metia has blossomed…

September 25, 2013, 9:46 PM EDT

Rokkan Lands Aer Lingus, Nabbing First European Work Digital shop picks up Irish airline

New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country. Now the Publicis Groupe shop has landed the European digital work…

July 15, 2013, 11:24 AM EDT

Appliance Brands Are Diving Into Digital This Summer KitchenAid and Haier lean on the Web

KitchenAid, which has doubled its digital and traditional marketing budgets this year, is debuting three online video ads today on Hulu and BrightRoll's network of Web properties. They'll run as…

July 12, 2013, 7:11 AM EDT

Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries Songstress teams with Jay-Z for beer brand's global appeal

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the…

July 10, 2013, 12:25 PM EDT

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