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Topic: digital ads

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The 4 Major Digital Ad Formats Face Off Plus a look at the best and worst verticals for each

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not…

November 30, 2014, 11:36 PM EST

ANA Is Assessing the Extent of Digital Ad Fraud 30 brands join study

Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with…

July 14, 2014, 11:59 AM EDT

Mobile Ads Will Surpass Print and Radio This Year Representing 10% of media marketplace

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3…

July 2, 2014, 12:17 PM EDT

Taco Bell Buys Its First Instagram Ads to Push Waffle Tacos Big millennial appeal includes Vine, too

Taco Bell's "Wake Up Live Mas" campaign entails a clever TV push, radio ads, in-store point-of-purchase and earned social media—all common marketing fare nowadays. At the same time, the Irvine,…

March 27, 2014, 4:09 PM EDT

A Look at Kids' Exposure to Ads Children see a lot of marketing messages, regardless of platform

Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and…

March 11, 2014, 10:37 PM EDT

Facebook Is Struggling to Achieve Marquee Status With Movie Advertisers Marketers are allocating spend across other networks

Facebook fell out of favor with Hollywood more than a year ago, and a sampling of marketers for Academy Award-nominated movies suggests little has changed. Major paid pushes using the…

February 17, 2014, 9:35 PM EST

Local Car Dealerships Search for Growth Online Digital ad spend up 85% from 3 years ago

As thousands of consumers pour into Detroit’s North American International Auto Show this week to kick the tires of new models and concept cars, many will go back to their…

January 19, 2014, 9:31 PM EST

Here Is the Life of a Digital Ad [Infographic] A handy cheat-sheet for real-time bidding

Industry folks who want to get their heads around what the programmatic advertising space looks like should check out Adweek's Nov. 4 issue. In print and online, it's going to…

October 31, 2013, 11:37 AM EDT

General Mills, Lexus and Levi's Play with Digital Radio Music is a hip branding avenue to millennial demo

General Mills this afternoon will give out around 10,000 samples of its nine-month old product, BFast, at a free Bridgit Mendler concert in Los Angeles as part of the Pandora…

October 26, 2013, 6:00 AM EDT

This Agency Aims to Make Your Next Trip to the DMV Less Painful Metia has digital solutions for the public sector

Specs Who J. Paul Anderson, regional vp; Andrew Martin, president, North America; Sandi LiSanti, director of finance and operations What Digital agency Where Kirkland, Wash., offices Rooted in public relations, 25-year-old Metia has blossomed…

September 25, 2013, 9:46 PM EDT

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