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Topic: Diet Coke

Ford, Coca-Cola Return for Season 13 of American Idol AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

January 15, 2014, 7:24 PM EST

Miley: Textbook Case of the Inevitable Teen Star Rebrand Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

October 10, 2013, 3:23 PM EDT

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble? The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

September 30, 2013, 9:49 PM EDT

Coke Cans Give Spotify Real Estate Huge co-branding deal begins to bloom

In a move that's been hinted at by Spotify executives for months, Coca-Cola is putting the digital music service on its 8-ounce cans for Coke, Diet Coke and Coke Zero…

July 9, 2013, 12:53 PM EDT

Pepsi Re-Ups Protagonist, Keeps Getting Social Experts weigh in on the brand's direction

In recent years, Pepsi has basked in the glory of industry-lauded moves like sponsoring Beyoncé’s Super Bowl halftime show and the social-media-and-goodwill-focused Pepsi Refresh Project. For all the splash, though,…

May 27, 2013, 9:57 PM EDT

Ad of the Day: Diet Coke Taylor Swift fuels the creative process in her first spot for the brand, via Droga5

Taylor Swift's beverage preferences, like everything else in her life, have been well documented. There was that time she and Jake Gyllenhaal strolled through Brooklyn while drinking "specialty maple lattes."…

April 11, 2013, 3:38 PM EDT

Adweek's Top 10 Commercials of the Week: Feb. 8-15 Long-haired babies and short-haired kitties, tiny beers and giant noses

With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming. There were a bunch of visually striking spots…

February 15, 2013, 10:18 AM EST

Ad of the Day: Diet Coke Marc Jacobs pulls double duty as the brand's new creative director and ad star

Sartorial trends come and go, but in the fashion world, Diet Coke has always been a favorite. (In fact, it's the only liquid that legendary Chanel designer Karl Lagerfeld will…

February 8, 2013, 2:32 PM EST

Taylor Swift and Diet Coke Are Getting Packaged Together Follows in footsteps of Pepsi's big deal with Beyoncé

Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation. The move comes on the heels of Pepsi penning a $50 million deal…

January 25, 2013, 3:31 PM EST

Pepsi Looks to Sweeten Diet Brand Tweaks formula ahead of major campaign

In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet…

December 17, 2012, 11:32 AM EST

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