Diet Coke | Adweek
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Topic: Diet Coke

Ad of the Day: Diet Coke Taylor Swift fuels the creative process in her first spot for the brand, via Droga5

Taylor Swift's beverage preferences, like everything else in her life, have been well documented. There was that time she and Jake Gyllenhaal strolled through Brooklyn while drinking "specialty maple lattes."…

April 11, 2013, 3:38 PM EDT

Adweek's Top 10 Commercials of the Week: Feb. 8-15 Long-haired babies and short-haired kitties, tiny beers and giant noses

With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming. There were a bunch of visually striking spots…

February 15, 2013, 10:18 AM EST

Ad of the Day: Diet Coke Marc Jacobs pulls double duty as the brand's new creative director and ad star

Sartorial trends come and go, but in the fashion world, Diet Coke has always been a favorite. (In fact, it's the only liquid that legendary Chanel designer Karl Lagerfeld will…

February 8, 2013, 2:32 PM EST

Taylor Swift and Diet Coke Are Getting Packaged Together Follows in footsteps of Pepsi's big deal with Beyoncé

Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation. The move comes on the heels of Pepsi penning a $50 million deal…

January 25, 2013, 3:31 PM EST

Pepsi Looks to Sweeten Diet Brand Tweaks formula ahead of major campaign

In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet…

December 17, 2012, 11:32 AM EST

Ad of the Day: Diet Coke The soft drink helps Jean Paul Gaultier, its new creative director, whip fragile marionettes into shape

Diet soda is one of the few substances scientifically known to be ingested by fashion models. So, it's not completely off the wall that Jean Paul Gaultier has been named…

March 16, 2012, 3:19 PM EDT

Grading Diet Coke's Makeover Adweek asks the experts

Yes, it’s been around that long. Diet Coke first hit store shelves back in 1982. Long-suffering dieters, sick of saccharine colas with aftertaste that lingered for weeks, embraced the aspartame-sweetened…

August 23, 2011, 6:36 AM EDT

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