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Topic: Diet Coke

Here's How Music, Brands and Tech Collided in 2014

Revolt TV's expert panel reviews the landscape with a trio of videos

The worlds of pop music, social media, digital platforms, tech gadgetry and creativity collided like never before in 2014, so Revolt TV recently invited a group of expert journalists to…

Ad of the Day: Every Time Taylor Swift Takes a Sip of Diet Coke, Kittens Magically Appear

The ultimate cat lady

Just when you thought Taylor Swift couldn't get any more respect from millennials, here she is proving again that she lives in a reality only believable in a Disney movie. Swifties…

Ad of the Day: Diet Coke Can Even Make Air Travel Pleasant (in Your Dreams)

Transported with a sip

Why do people drink Diet Coke? Is it the caffeine? The lack of calories? The sheer convenience? Or do they actually enjoy the taste? Coca-Cola is banking on the latter on…

Ford, Coca-Cola Return for Season 13 of American Idol

AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

Miley: Textbook Case of the Inevitable Teen Star Rebrand

Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?

The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

Coke Cans Give Spotify Real Estate

Huge co-branding deal begins to bloom

In a move that's been hinted at by Spotify executives for months, Coca-Cola is putting the digital music service on its 8-ounce cans for Coke, Diet Coke and Coke Zero…

Pepsi Re-Ups Protagonist, Keeps Getting Social

Experts weigh in on the brand's direction

In recent years, Pepsi has basked in the glory of industry-lauded moves like sponsoring Beyoncé’s Super Bowl halftime show and the social-media-and-goodwill-focused Pepsi Refresh Project. For all the splash, though,…

Ad of the Day: Diet Coke

Taylor Swift fuels the creative process in her first spot for the brand, via Droga5

Taylor Swift's beverage preferences, like everything else in her life, have been well documented. There was that time she and Jake Gyllenhaal strolled through Brooklyn while drinking "specialty maple lattes."…

Adweek's Top 10 Commercials of the Week: Feb. 8-15

Long-haired babies and short-haired kitties, tiny beers and giant noses

With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming. There were a bunch of visually striking spots…

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