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Topic: Diet Coke

Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign

Innovative packaging stunt comes to U.S.

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed,…

What Branding Experts Think About Coca-Cola’s New Product-Centric Campaign

'Taste the Feeling' replaces 'Open Happiness'

Today, Coca-Cola unveiled a new campaign and traded its 7-year-old slogan, "Open Happiness," for "Taste the Feeling," as part of chief marketing officer Marcos de Quinto's plan to unite the…

Diet Coke Is Retweeting Its Biggest Fans in Suddenly Extravagant Ways

Surprise RTs pop up in the real world

A retweet is nice and all. But as an expression of affection, it's woefully lame. Diet Coke understand this, and is taking a grand new approach to retweeting love notes from…

Here's How Music, Brands and Tech Collided in 2014

Revolt TV's expert panel reviews the landscape with a trio of videos

The worlds of pop music, social media, digital platforms, tech gadgetry and creativity collided like never before in 2014, so Revolt TV recently invited a group of expert journalists to…

Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius

Individualized design on steroids

You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs. Coca-Coca Israel created…

Ad of the Day: Every Time Taylor Swift Takes a Sip of Diet Coke, Kittens Magically Appear

The ultimate cat lady

Just when you thought Taylor Swift couldn't get any more respect from millennials, here she is proving again that she lives in a reality only believable in a Disney movie. Swifties…

Ad of the Day: Diet Coke Can Even Make Air Travel Pleasant (in Your Dreams)

Transported with a sip

Why do people drink Diet Coke? Is it the caffeine? The lack of calories? The sheer convenience? Or do they actually enjoy the taste? Coca-Cola is banking on the latter on…

Better Than the Real Thing? These Diet Coke Ads Are Absolutely About Drugs

Timely parodies of Droga5's work

Sadly, these Diet Coke ads from Animal New York aren't the real thing, but they are pretty amusing spoofs of Droga5's new campaign, which is being interpreted by some as…

Is Diet Coke Dabbling in Drug References in Its Ads?

'You're On' campaign riding high

What has Diet Coke been snorting? In the way the tagline, "You're on," and logo are positioned, the brand's new ads seem to refer to drug use—appearing to spell out the…

Ford, Coca-Cola Return for Season 13 of American Idol

AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

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