Topic: Diet Coke
In recent years, Pepsi has basked in the glory of industry-lauded moves like sponsoring Beyoncé’s Super Bowl halftime show and the social-media-and-goodwill-focused Pepsi Refresh Project. For all the splash, though,…
Oh, hey there, ladies. Feeling fat? Of course you are. Don't worry. I've got some advice. Don't get sugary, fattening soda from that fat, tubby vending machine over there. Get…
Taylor Swift's beverage preferences, like everything else in her life, have been well documented. There was that time she and Jake Gyllenhaal strolled through Brooklyn while drinking "specialty maple lattes."…
With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming. There were a bunch of visually striking spots…
Sartorial trends come and go, but in the fashion world, Diet Coke has always been a favorite. (In fact, it's the only liquid that legendary Chanel designer Karl Lagerfeld will…
He's the real thing. Meet Andrew Cooper, a British model whose shirtless turn as a soda stud in this Diet Coke 30th-anniversary commercial via BETC London is going viral and…
Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation. The move comes on the heels of Pepsi penning a $50 million deal…
In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet…
"This new concept will only be around for a short time," William White, group brand director for Diet Coke and Coke Zero at Coca-Cola North America, told Adweek exactly a…
