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Topic: Diesel

Brands Are Throwing Out Gender Norms to Reflect a More Fluid World

Stereotypes won't work on younger consumers

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. No doubt the half-century-old brand raised a few eyebrows last week when…

Diesel Picks Anomaly to Help 'Transcend Fashion' With Campaign Set to Launch Early Next Year

Agency worked on the brand's 'Be Stupid' effort

Fashion brand Diesel has selected creative agency Anomaly Amsterdam to lead a new campaign that will roll out globally in February. This announcement follows the hiring of a new European CEO  as…

Why a Mainstream Fashion Advertiser Like Diesel Decided to Go Big on Pornhub

'Let's not pretend that nobody goes there'

If you're one of Pornhub's 60 million daily visitors, you might be wondering why you saw ads this month for clothing brand Diesel rather than, say, male enhancement pills or…

Diesel Awkwardly Stuffs Every Online Obsession Into a New Global Ad Campaign

Targeting the 'post-digital generation'

"Our worlds, online and offline, are completely merged. Digital is now more real than reality." That's the not-very-fresh insight behind Diesel's new global ad campaign for its spring/summer 2016 collection,…

Nicola Formichetti Has Come a Long Way From Lady Gaga's 'Meat Dress'

Diesel creative director on how to grab attention and reboot a global brand

You might not know the name Nicola Formichetti, and yet even the least fashion-savvy among us is sure to have seen his work. The 37-year-old Japanese-Italian designer got his start as…

5 Words That Major Brands Are Fighting Over in Court

Trademark suits steal Victoria’s Secret’s ‘Pink,’ save Kate Spade’s ‘Saturday’

Using the wrong word in a bar can get you into a brawl, but if recent news from the trademark front is any indication, a word—just one word—can get a…

Crispin Porter + Bogusky Acquires The House Worldwide

Agency appoints Richard Pinder in new U.K., international CEO role

In an effort to expand its global footprint, Crispin Porter + Bogusky has acquired London-based The House Worldwide, a global communications network that was founded by former Publicis Worldwide COO…

Diesel Creates an Alphabet of Dance to Promote Flexible New Jeans

Video takes you from the ballroom to the streets

Diesel's promoting its new Jogg jeans collection via a fun and informative A-to-Z of Dance video featuring all manner of talented dancers sporting the flexible jersey-denim hybrid line. Each letter represents…

NBC Could Hit a Billion in Olympic Ad Revenue [Video]

John Tejada with this morning's top stories on Adweek.com

NBC could strike gold in ad revenue in Sochi, we find out how the agency Royale got where it is today, and Robert Klara tells us what Amway is really…

Buy a Watch From Us Before You Shrivel Up and Die, Says Diesel

'Days to Live' calculates how long you've got

"Hey, potential customer, you're gonna DIE! Wanna buy a wristwatch?" That's basically the message of this "Days to Live" campaign from Crispin Porter + Bogusky promoting Diesel's Timeframes line. Answering…

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