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Topic: Diesel

Nicola Formichetti Has Come a Long Way From Lady Gaga's 'Meat Dress'

Diesel creative director on how to grab attention and reboot a global brand

You might not know the name Nicola Formichetti, and yet even the least fashion-savvy among us is sure to have seen his work. The 37-year-old Japanese-Italian designer got his start as…

5 Words That Major Brands Are Fighting Over in Court

Trademark suits steal Victoria’s Secret’s ‘Pink,’ save Kate Spade’s ‘Saturday’

Using the wrong word in a bar can get you into a brawl, but if recent news from the trademark front is any indication, a word—just one word—can get a…

Crispin Porter + Bogusky Acquires The House Worldwide

Agency appoints Richard Pinder in new U.K., international CEO role

In an effort to expand its global footprint, Crispin Porter + Bogusky has acquired London-based The House Worldwide, a global communications network that was founded by former Publicis Worldwide COO…

Diesel Creates an Alphabet of Dance to Promote Flexible New Jeans

Video takes you from the ballroom to the streets

Diesel's promoting its new Jogg jeans collection via a fun and informative A-to-Z of Dance video featuring all manner of talented dancers sporting the flexible jersey-denim hybrid line. Each letter represents…

NBC Could Hit a Billion in Olympic Ad Revenue [Video]

John Tejada with this morning's top stories on Adweek.com

NBC could strike gold in ad revenue in Sochi, we find out how the agency Royale got where it is today, and Robert Klara tells us what Amway is really…

Buy a Watch From Us Before You Shrivel Up and Die, Says Diesel

'Days to Live' calculates how long you've got

"Hey, potential customer, you're gonna DIE! Wanna buy a wristwatch?" That's basically the message of this "Days to Live" campaign from Crispin Porter + Bogusky promoting Diesel's Timeframes line. Answering…

Diesel Relaunches 1993 Shoe With 'Pre-Internet' Campaign

A return to the good old days

The pre-Internet world—just before the boom, circa 1993—hella sucked. I am, of course, too young to remember that dark and disturbing era, since I'm only 9 years old. But if…

Campaign Trails: The Ploys of Summer

Tim Nudd on the season's best ads that weren't about the Olympics

Campaign Trails: The Ploys of Summer

Ad of the Day: Diesel Sunglasses

Their future's so bright, these doggies gotta wear shades

After a while, all ads for designer sunglasses start to look the same. There's only so much you can do with a seductive waif or grease-covered Adonis looking disaffectedly at…

Diesel Fills Your Life With Giant Robots, Eggs and Hammers

Mert & Marcus shoot loony new print ads

Diesel is advertising its spring and summer 2012 clothing line under the banner "Portraits for Successful Living." So, what do you need to have a successful life? You can start…

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