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Topic: Diesel

5 Words That Major Brands Are Fighting Over in Court Trademark suits steal Victoria’s Secret’s ‘Pink,’ save Kate Spade’s ‘Saturday’

Using the wrong word in a bar can get you into a brawl, but if recent news from the trademark front is any indication, a word—just one word—can get a…

August 12, 2014, 7:31 AM EDT

Crispin Porter + Bogusky Acquires The House Worldwide Agency appoints Richard Pinder in new U.K., international CEO role

In an effort to expand its global footprint, Crispin Porter + Bogusky has acquired London-based The House Worldwide, a global communications network that was founded by former Publicis Worldwide COO…

June 5, 2014, 11:36 AM EDT

Diesel Creates an Alphabet of Dance to Promote Flexible New Jeans Video takes you from the ballroom to the streets

Diesel's promoting its new Jogg jeans collection via a fun and informative A-to-Z of Dance video featuring all manner of talented dancers sporting the flexible jersey-denim hybrid line. Each letter represents…

April 11, 2014, 1:22 PM EDT

NBC Could Hit a Billion in Olympic Ad Revenue [Video] John Tejada with this morning's top stories on Adweek.com

NBC could strike gold in ad revenue in Sochi, we find out how the agency Royale got where it is today, and Robert Klara tells us what Amway is really…

February 13, 2014, 11:37 AM EST

Buy a Watch From Us Before You Shrivel Up and Die, Says Diesel 'Days to Live' calculates how long you've got

"Hey, potential customer, you're gonna DIE! Wanna buy a wristwatch?" That's basically the message of this "Days to Live" campaign from Crispin Porter + Bogusky promoting Diesel's Timeframes line. Answering…

January 17, 2013, 8:30 AM EST

Diesel Relaunches 1993 Shoe With 'Pre-Internet' Campaign A return to the good old days

The pre-Internet world—just before the boom, circa 1993—hella sucked. I am, of course, too young to remember that dark and disturbing era, since I'm only 9 years old. But if…

December 6, 2012, 12:40 PM EST

Campaign Trails: The Ploys of Summer Tim Nudd on the season's best ads that weren't about the Olympics

Campaign Trails: The Ploys of Summer

August 29, 2012, 11:27 AM EDT

Ad of the Day: Diesel Sunglasses Their future's so bright, these doggies gotta wear shades

After a while, all ads for designer sunglasses start to look the same. There's only so much you can do with a seductive waif or grease-covered Adonis looking disaffectedly at…

June 1, 2012, 2:13 PM EDT

Diesel Fills Your Life With Giant Robots, Eggs and Hammers Mert & Marcus shoot loony new print ads

Diesel is advertising its spring and summer 2012 clothing line under the banner "Portraits for Successful Living." So, what do you need to have a successful life? You can start…

January 19, 2012, 12:00 PM EST

Diesel Makes Facebook Look Like Excel, so You Can Slack Off at Work

Diesel has taken time away from making jeans for hot girls to continue its celebration of stupidity with its Be Stupid at Work app. The app makes Facebook look like…

June 20, 2011, 11:38 AM EDT

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