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Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users Even filtering tweets

Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves. This is the biggest challenge facing CEO Dick…

July 29, 2014, 7:20 PM EDT

Twitter Buys Tapcommerce to Build on Mobile Ads Momentum For as much as $100 million

Twitter revealed late Monday afternoon that it has purchased mobile ad retargeting company Tapcommerce. The San Francisco-based social media giant didn't disclose the price of the transaction, but Re/code reports…

June 30, 2014, 6:24 PM EDT

Twitter's $250 Million in Q1 Revenue Doesn't Stop User Growth Concerns Stock slides 10 percent even in face of mostly positive results

Twitter's first quarter revenues hit $250 million, beating analysts' expectations by more than $8.5 million. Advertising accounted for 90 percent of the revenue ($226 million), a line item jump of…

April 29, 2014, 8:14 PM EDT

MoMA Launches New Twitter Account to Get You Talking About Art Art140 starts with 6 images

The Museum of Modern Art and digital shop Possible have created a broader, thematic Twitter account called ART140 (@artoneforty), with the goal of getting more people to talk about art. Adweek…

March 7, 2014, 3:45 PM EST

Twitter's Product Leader Steps Down Vines off with video resignation

Twitter’s vp of product development is leaving the company and some are speculating that a little conflict among the ranks contributed to the departure. Michael Sippey posted an exit note on…

January 17, 2014, 5:18 PM EST

Why Twitter Went With Such a Low IPO Price Aim is to be like Linkedin, not Facebook, at least in rollout

That blue Twitter bird should be saying, “cheap, cheap.” The stock and value of the company are looking low to some, as the company prices shares ahead of its public offering…

October 25, 2013, 3:41 PM EDT

Twitter's Datalogix Deal Mirrors Facebook's Bid for More CPG Dollars Offers in-store sales stats to brands

Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that…

August 8, 2013, 12:00 PM EDT

How Starcom's Twitter Deal Was Born Tide, and Laura Desmond's breakfast with Dick Costolo

CANNES, France — Starcom Media Vest Group, along with a host of its Publicis brethren, took over The Majestic on the Croisette during the Lions Festival, holding court alongside companies…

June 18, 2013, 3:01 AM EDT

San Francisco Tech Scene Opens Its Doors for Innovation Month John Battelle aims to blow the typical tech conference inside out

It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea…

October 10, 2012, 3:30 PM EDT

Twitter Touts Mobile Ad Platform CEO, Costolo: Mobile revenue out-performs desktop some days

At a conference hosted by The Economist Wednesday, Twitter CEO, Dick Costolo puffed out his chest much like like the company's recently modified bird logo as he spoke of Twitter's unique…

June 7, 2012, 5:32 AM EDT

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