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Topic: Diapers

Today's Fakest New Product: Tiny Diapers for the Tip of Your Penis™ Kickstarter spoofs are the new SNL ads

With crowdfunding product videos all the rage, mockvertising has reached a new apex with fictional Kickstarter ads. Behold the one below, imploring you to help fund the development of Tiny…

July 24, 2013, 11:16 AM EDT

Huggies Makes Pregnancy Belt for Men So They Can Feel Their Baby Kicking Moms no longer have all the fun

Huggies and Ogilvy & Mather Argentina made a belt for men that allows them to feel their unborn baby's kicks. The belt is synced up with the real-time movements of…

June 13, 2013, 11:10 AM EDT

Streaking Baby Flaunts Pixelated Privates for Seventh Generation Diapers The booty's in the back

Seventh Generation tips a hat to its hippy heritage with this new streaking-themed spot for its chemical-free diapers. Lest you get uppity about naked babies, don't worry. The trick of…

May 28, 2013, 10:59 AM EDT

Huggies App Sends You a Tweet Whenever Your Kid Pees in His Diaper Parenting awards await

Today in useless marketing-driven product innovations, we have Huggies TweetPee, a little sensor dreamed up by Ogilvy Brazil that affixes to your baby's diaper, syncs with an app and tweets…

May 8, 2013, 1:15 PM EDT

Ad of the Day: Luvs Breastfeeding in public? It's a snap for Luvs moms, who simply do everything better

The best mom advertising doesn't make women feel like buying a better product so much as it makes them feel like being a better mom. Better yet, it makes buying…

September 28, 2012, 12:54 PM EDT

Huggies Flunks Dad Test, Alters Campaign We're not idiots, fathers tell Kimberly-Clark

Huggies has pulled ads from its Facebook page after folks got cranky over the Kimberly-Clark brand's "Dad Test" campaign. A rash of complaints slammed the work for depicting fathers as…

March 13, 2012, 9:32 AM EDT

Luvs 'Poop, There It Is!' Voted Worst Ad in America for 2011 Pair of AT&T spots among runners-up

Consumerist readers have spoken, and they have decreed the infamous Luvs "Poop, There It Is" animated commercial, featuring a competitive crapping contest for babies set to the musical stylings of…

October 17, 2011, 2:19 PM EDT

Pampers Ad on Racy App Reminds You Sex Can Lead to Babies

Procter & Gamble appears to have stumbled into the business of unintentional PSAs. TechCrunch caught this Pampers ad running on the "300+ Sex Positions" iPhone app. The iAd directs users…

July 27, 2011, 11:13 AM EDT

Ad of the Day: Pampers Saatchi celebrates the miracle that is kids in diaper spot

Here's a challenge: Watch this new commercial for Pampers by Saatchi & Saatchi, New York, without going "Awww" at least once. The spot is a 60-second ode to the miracle…

May 25, 2011, 9:06 AM EDT

Luvs spot features toddler crapping contest

Welcome to the near future of reality TV: a competitive crapping contest for babies. This bizarre "Poop, There It Is" Luvs spot, while slightly less artful than yesterday's Huggies ad,…

January 7, 2011, 9:45 AM EST