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Topic: developers

Here's What Marketers Need to Know About Google's Mobile Upgrades

Now on Tap has ad potential

The future of marketing on Google devices is Now. The search giant held its annual developers conference today, providing a look at the future of its mobile operating system, the…

Apple Blocks Developers From Selling User Health Data to Marketers

Tweaks privacy rules ahead of gadget launches

Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept.…

Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says

New ad program now open to all

Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the…

Foursquare Starts Selling All That Data

Maps a business plan by charging developers

Foursquare is charging its largest Web partners for use of its location data, which a number of apps and Web services use for mapping needs. The New York tech company…

Marketers Are Ready for Google Android Everywhere From TVs to Watches

It's 'a giant ad product'

Google’s Android makeover gives advertisers new canvasses to reach consumers from TV search to smartwatch notifications to shopping carts. The company is showing off its latest upgrades at its developers…

Mark Zuckerberg Gets Reflective as He Nears 30

Espouses motto of 'ship love' at the f8 conference

Facebook has a new unofficial motto: Ship Love. The old motto everyone knows is Move Fast and Break Things, but at today’s f8 developers conference a kindler, gentler Mark Zuckerberg…

What Advertisers Need to Know About Facebook's Mobile Ad Network

Explanation from a product team member

The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole…

Almost Extinct, Flappy Bird Priced on eBay for Thousands

Fans look to profit after developer drops hit game

How much would you pay to play Flappy Bird? That’s a question new fans must ask themselves, now that it’s no longer available for free via app stores. The developer…

Pinterest's First Acquisition Is a Recipe Site

Punchfork could bring tech for developer tools

This may be the year Pinterest gets acquired, but the social scrapbooking site kicked off 2013 with an acquisition of its own, its first in fact. Pinterest has acquired two-year-old…

Facebook Establishes Elite Partner List

Social network announces Strategic Preferred Marketing Developer program

Facebook used to have several different groups focused on helping brands build applications on its platform. But back in April the company moved to consolidate these developer programs into the singular…

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