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Topic: Deutsch

Gardiner Exits Deutsch New York

Veteran at the shop was partner, media chief

Today is the last day at the New York office of Deutsch for chief media officer and partner Peter Gardiner, who has been at the agency since 2000. Without offering specifics,…

How Volkswagen Found the Perfect Moment for Its Latest Safety Spot

Inside Deutsch's 'Baby' ad for Jetta

IDEA: If you have kids, you may never have driven as fearfully as when you pulled away from the hospital with your firstborn. It's an auspicious moment to base an…

Carat Wins Sony PlayStation Media

Business shifts from Deutsch LA

Just three weeks after Sony PlayStation shifted its creative business to Bartle Bogle Hegarty, the marketer is moving its media planning and buying to Carat, sources said. The shift came after…

Microsoft Wants You and Your Incredible Hovercraft to Switch to Outlook.com Email

High-energy launch from Deutsch

Whoa, the personal hovercraft in this new ad for Microsoft's souped-up Outlook.com email service is awesome! Look at it go—va-room! The spot, from Deutsch in New York, works hard to…

Adweek's Top 10 Commercials of the Week: Feb. 8-15

Long-haired babies and short-haired kitties, tiny beers and giant noses

With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming. There were a bunch of visually striking spots…

It's a Crime That Volkswagen's 'Mask' Ad Isn't More Frightening

Tepid use of a masked man

Deutsch's new "Mask" commercial for Volkswagen's Beetle Convertible is well crafted—fine pacing, solid direction from Noam Murro, interesting photography, the "Trololo" song tossed in for good measure. But that doesn't…

Taco Bell Gives Notorious B.I.G.'s 'Big Poppa' the Spanish Treatment, Too

Another job for Google Translate

By its own admission, Taco Bell agency Deutsch in Los Angeles used Google Translate to put together Spanish lyrics for the version of Notorious B.I.G.'s "Big Poppa" in this ad—much…

Lenovo Selects an Agency for U.S. Media

Digitas succeeds Neo@Ogilvy on the business

Digitas has won Lenovo's North American media planning, buying and analytics responsibilities. The hire follows a two-month review in which Deutsch and Kirshenbaum Bond Senecal + Partners were also finalists. Incumbent…

Bar Refaeli Swaps Spit With Jesse Heiman in Go Daddy Super Bowl Ad

Model, actor require a reported 45 takes

Here's a commercial that might stop your Super Bowl party in its tracks. Go Daddy on Friday unveiled the second of its two 30-second commercials for Sunday's broadcast, this one featuring…

Why Cries of Racism Won't Sink Volkswagen's Super Bowl Ad

Deutsch spot still likely to air

For Volkswagen, one of the most celebrated Super Bowl advertisers of recent years, it's been a tough 24 hours. After the company released its 2013 Super Bowl spot (posted below)…

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