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Topic: Deutsch

VW's Smileage App Gauges Exactly How Much Fun You're Having on Every Car Trip Driving gets more social

Happy drivers wanted. Volkswagen's free Smileage app for Android, developed with Deutsch LA and Grow Interactive as part of Google's Art, Copy & Code initiative, is set for an early…

March 12, 2013, 10:20 AM EDT

Prabhu Takes Top Media Role at Deutsch N.Y. Succeeds longtime media chief Peter Gardiner

Deutsch has promoted agency partner Anush Prabhu to the new role of chief channel planning and investment officer in New York, following the exit last week of chief media officer…

March 5, 2013, 3:45 PM EST

Ad of the Day: Volkswagen Laughter isn't the best medicine in this Deutsch spot for the Jetta TDI

Last September, Volkswagen released a notable commercial from Deutsch that was all about the infectious power of laughter. That ad earned millions of views, and probably as many smiles. Now,…

March 4, 2013, 1:56 PM EST

Gardiner Exits Deutsch New York Veteran at the shop was partner, media chief

Today is the last day at the New York office of Deutsch for chief media officer and partner Peter Gardiner, who has been at the agency since 2000. Without offering specifics,…

February 28, 2013, 11:21 AM EST

How Volkswagen Found the Perfect Moment for Its Latest Safety Spot Inside Deutsch's 'Baby' ad for Jetta

IDEA: If you have kids, you may never have driven as fearfully as when you pulled away from the hospital with your firstborn. It's an auspicious moment to base an…

February 26, 2013, 6:07 AM EST

Carat Wins Sony PlayStation Media Business shifts from Deutsch LA

Just three weeks after Sony PlayStation shifted its creative business to Bartle Bogle Hegarty, the marketer is moving its media planning and buying to Carat, sources said. The shift came after…

February 25, 2013, 11:39 AM EST

Microsoft Wants You and Your Incredible Hovercraft to Switch to Outlook.com Email High-energy launch from Deutsch

Whoa, the personal hovercraft in this new ad for Microsoft's souped-up Outlook.com email service is awesome! Look at it go—va-room! The spot, from Deutsch in New York, works hard to…

February 20, 2013, 11:44 AM EST

Adweek's Top 10 Commercials of the Week: Feb. 8-15 Long-haired babies and short-haired kitties, tiny beers and giant noses

With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming. There were a bunch of visually striking spots…

February 15, 2013, 10:18 AM EST

It's a Crime That Volkswagen's 'Mask' Ad Isn't More Frightening Tepid use of a masked man

Deutsch's new "Mask" commercial for Volkswagen's Beetle Convertible is well crafted—fine pacing, solid direction from Noam Murro, interesting photography, the "Trololo" song tossed in for good measure. But that doesn't…

February 14, 2013, 9:18 AM EST

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