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Topic: Deutsch

The Roadblocks of Native Advertising Clients and agencies need to get out of the way

Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But…

October 20, 2013, 10:42 PM EDT

YouTube's 10 Most-Watched Ads in September Three spots break the 10 million mark, as Chipotle finishes fourth

Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's…

October 8, 2013, 12:33 PM EDT

Kerry Keenan Replaces DiNoto at Deutsch New creative chief has big agency experience

Greg DiNoto’s four-year reunion with Deutsch has ended. DiNoto, chief creative officer at the New York office at Deutsch, has been replaced by Kerry Keenan. Keenan, a seasoned creative leader who…

September 20, 2013, 2:39 PM EDT

Ad of the Day: Volkswagen Breaks Out No. 2 Pencil for Great Homage to A-ha's 'Take on Me' It's 1985 again

Today in semi-obscure but fantastic source material for ads: A-ha's famous video for "Take on Me" has inspired the fun new Volkswagen spot below by Deutsch LA. The VW spot, directed…

September 17, 2013, 7:19 AM EDT

Adweek's Top 10 Commercials of the Week Lots of comedy, lots of fear, and lots and lots of animals

Plenty of prankvertising stunts have cruelly ambushed people over the past year. But LG's latest spot takes the genre's sadism to a new level—if it's real and not staged.

September 6, 2013, 9:03 AM EDT

Ad of the Day: Jean-Claude Van Damme Weirdly Keeps the Beat for Go Daddy 'It's go time,' says Deutsch spot

Over the years, Go Daddy has developed a reputation for raising eyebrows with provocative ads starring very voluptuous women wearing very little clothing. The Web-hosting company's latest effort might be…

September 5, 2013, 2:47 PM EDT

Taco Bell Brings Doritos Locos Tacos to Canada, Makes Impatient Critics Literally Eat Their Words Angry tweets etched on shells

Be careful what you say about Taco Bell in Canada. The chain is liable to etch your angry rants on taco shells and force them down your throat. That's what…

August 28, 2013, 10:59 AM EDT

Campbell Ewald Is New Lowe Hub in U.S. Follows Cadillac win

Deutsch is no longer Lowe’s U.S. hub. Interpublic Group, parent company of the two agencies, said Detroit shop Campbell Ewald is now the domestic face of the London-based network following…

July 9, 2013, 11:48 AM EDT

Agency Founder David Deutsch Dies at 84 After retirement, he became an artist

David Deutsch, the founder of the agency now known as Deutsch, died Thursday from natural causes. The 84-year-old launched David Deutsch Associates in 1969, with Oneida as a flagship client, and…

June 13, 2013, 5:22 PM EDT

Peter Drakoulias Exits Draftfcb After CEO Boschetto's Departure New CEO Carter Murray arrives in September

Peter Drakoulias, global chief of staff at Draftfcb, has left the agency as it awaits the arrival of new chief executive Carter Murray in September. The global chief post was…

June 12, 2013, 6:04 PM EDT

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