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Topic: Deutsch

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

Deutsch Built a Bot That Will Say Something Nice to 300 Million Twitter Users, One by One

NiceBot counterbalances cyberbullying

Something nasty or insulting is posted to Twitter every 60 seconds, and not all of it is directed at Justin Bieber. To counteract this, Champions Against Bullying teamed up with…

Ad of the Day: Water Is Life Steals Art From Kenya, So It Can Give Back Something More

Deutsch pulls off the 'Art Heist for Good'

Water Is Life "steals" from poor people in the destitute Kibera district of Nairobi, Kenya, in an effort to give them back a whole lot more in the humanitarian organization's…

How This Creative Agency Plans to Take Digital to the Next Level

Just don’t call it content, says David&Goliath's Mike Geiger

Specs Current gig Managing partner, chief digital officer at David&Goliath Previous gig President and chief integration officer at JWT North America Twitter @tastytruth Age 48 Adweek: You're responsible for building the agency's digital practice. How are…

10 Stories of Creative Partners Who've Endured and Thrived Without Killing Each Other

How to make a work marriage work

Creative partnerships are very much like romantic relationships. You find someone who sees the world the same way you do; you feel that spark of connectedness; you start building something…

These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment

All under the age of 40

Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has…

Grey Picks Creative Who Worked on Taco Bell and Old Spice to Lead Its Volvo Account

Deutsch L.A., W+K veteran Matt O'Rourke relocates to New York

Grey, which the Cannes organization just named as its 2015 North American Agency of the Year, has signed a new executive creative director to lead its Volvo account in New…

10 Dream Jobs for Creatives and How the People Who Have Them Got Them

From working Snickers at BBDO to Dove with Ogilvy

A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine,…

As More Marketers 'Go Rainbow,' Is a Boom in LGBT Specialty Shops on the Horizon?

Same-sex marriage rulings have emboldened brands

Ogilvy & Mather's decision in June to launch a dedicated LGBT practice, Ogilvy Pride, signals that agencies and advertisers are stepping up efforts to more effectively reach a community whose…

What Agencies Can Learn From the Frenzied Creative Blitz to End California's Drought

Hack the way you work

The advertising and marketing community is home to some of the most imaginative minds in business. We use creativity to solve problems every day. So we decided that it was…

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