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Topic: Deutsch

Taco Bell Announces Its Super Bowl Return With an Amusingly Redacted Press Release

Cryptically touting one of its 'biggest product launches to date'

Taco Bell said Thursday that it is returning to the Super Bowl for the first time since 2013 with a 30-second spot in the first quarter of the Feb. 7…

Deutsch N.Y. Chief's New Office Helps Collaboration Flourish

Val DiFebo makes sure employees are comfortable

For over 23 years, Val DiFebo has been a key member of Deutsch N.Y. Well before assuming the helm as CEO in October 2009, DiFebo has been a key fixture…

It Took 5,000 Pounds of Gingerbread to Make This Functioning Bank Branch

Deutsch built it for PNC

Last weekend, Penn's Landing in Philadelphia had a new structure, a 12-foot-tall PNC Bank branch made out of 5,000 pounds of gingerbread. Why? The bank's agency, Deutsch, wanted to get consumers…

David Timm Named U.S. CMO of Pizza Hut

Exec headed U.K. marketing at sibling KFC

Yum! Brands has named one of its veteran executives to fill Pizza Hut's vacant U.S. chief marketing officer slot. David Timm will move from KFC to fill the post, the…

This Emotional Ad About Grandparents Raising Their Grandchild Is for What, Now?

Be soft, be strong, like...

There are still a solid six weeks left in 2015, but this ad is a strong contender for the most uplifting, then perplexing, commercial of the year. It features an older…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

Deutsch Built a Bot That Will Say Something Nice to 300 Million Twitter Users, One by One

NiceBot counterbalances cyberbullying

Something nasty or insulting is posted to Twitter every 60 seconds, and not all of it is directed at Justin Bieber. To counteract this, Champions Against Bullying teamed up with…

Ad of the Day: Water Is Life Steals Art From Kenya, So It Can Give Back Something More

Deutsch pulls off the 'Art Heist for Good'

Water Is Life "steals" from poor people in the destitute Kibera district of Nairobi, Kenya, in an effort to give them back a whole lot more in the humanitarian organization's…

How This Creative Agency Plans to Take Digital to the Next Level

Just don’t call it content, says David&Goliath's Mike Geiger

Specs Current gig Managing partner, chief digital officer at David&Goliath Previous gig President and chief integration officer at JWT North America Twitter @tastytruth Age 48 Adweek: You're responsible for building the agency's digital practice. How are…

10 Stories of Creative Partners Who've Endured and Thrived Without Killing Each Other

How to make a work marriage work

Creative partnerships are very much like romantic relationships. You find someone who sees the world the same way you do; you feel that spark of connectedness; you start building something…

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