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Topic: Deutsch

Deutsch L.A. Lands HTC North America Previously handled by Ogilvy

HTC America has returned to Deutsch L.A. after the smart phone manufacturer left Ogilvy & Mather L.A. late last year. Deutsch was originally awarded the North American business in August of…

March 24, 2014, 12:23 PM EDT

Dr Pepper Ten Brings Back Fizzly Adams in Another Amusing Spoof of '70s Beer Ads Deutsch fine-tunes the brand's dated masculinity

IDEA: Masculinity was different in the '70s. It was gentler, hairier, John Denver-ier. And it was captured memorably in the outdoorsy beer ads of the era from brands like Coors…

March 17, 2014, 9:11 AM EDT

GoDaddy Unveils the First Super Bowl Ad of Its Post-Sleaze Era Pumped-up Danica just wants a spray tan

GoDaddy, which this fall promised no more sleazy Super Bowl commercials, still shows plenty of skin in its first ad for this year's game—but it's mostly male, and it's absurdly…

January 22, 2014, 11:26 AM EST

GNC Finds a New Lead Agency Carmichael Lynch takes on creative and media efforts

GNC has found a new agency following the demise of Arnell Group. Carmichael Lynch will handle creative and media responsibilities on the brand, which typically spends about $30 million in media…

January 10, 2014, 7:00 AM EST

Y&R Lands Microsoft B-to-B Assignment Deutsch, Crispin also pitched

Young & Rubicam has won a pitch to develop Microsoft's next b-to-campaign, business which has been handled by Deutsch, which also competed for the latest initiative along with Crispin Porter…

January 6, 2014, 4:10 PM EST

Deutsch Back on J&J Roster With Acuvue Past client link

Past client connections at Johnson & Johnson paid off for Deutsch as it picked up Acuvue from corporate Interpublic sibling McCann Health. Ashley McEvoy, who was named company group chairman of…

October 31, 2013, 11:12 AM EDT

Go Daddy Promises No More Sleazy Super Bowl Ads 'We've matured,' says the CMO, as they prep two :30s

A Super Bowl without any racy Go Daddy commercials? You'd have to rewind a decade to see that—or just fast-forward to this winter's game. The Web-hosting company said Thursday that it…

October 31, 2013, 10:58 AM EDT

Lowe Name Returns to New York Agency, via merger with Campbell Ewald, reestablishes itself in the Big Apple

Lowe’s divorce from Deutsch is complete. The agency, buoyed by its merger three months ago with fellow Interpublic Group shop Campbell Ewald, is opening an office in New York, thereby reestablishing…

October 21, 2013, 11:29 AM EDT

The Roadblocks of Native Advertising Clients and agencies need to get out of the way

Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But…

October 20, 2013, 10:42 PM EDT

Kerry Keenan Replaces DiNoto at Deutsch New creative chief has big agency experience

Greg DiNoto’s four-year reunion with Deutsch has ended. DiNoto, chief creative officer at the New York office at Deutsch, has been replaced by Kerry Keenan. Keenan, a seasoned creative leader who…

September 20, 2013, 2:39 PM EDT

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