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Topic: Deutsch

8 Food Marketing Trends You Need to Know About Right Now

From culinary catwalks to whimsical wrappers

Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep. The caffeine-seeking crowd didn't know, but soon found…

Deutsch Beefs Up Its Team With 2 New Chief Creative Officers

The hires will 'reinvigorate' and 'supercharge' the agency

Deutsch rounded out its creative teams in New York and Los Angeles today with a new chief creative officer for each office. The agency tapped Dan Kelleher as its New…

FTC Wants Volkswagen to Pay American Consumers for Deceptive 'Clean Diesel' Ads

Seeks a court order to compensate buyers

The Federal Trade Commission has run out of patience with Volkswagen and its advertising campaigns. Today the FTC filed a complaint in federal court charging the auto giant with repeatedly making deceptive…

Ad of the Day: Watch Gwen Stefani and Target's Live Four-Minute Ad on the Grammys

A crew of 250 collaborated on the 'Make Me Like You' stunt

Target has been involved in plenty of musical collaborations over the years—notably with Imagine Dragons, Justin Timberlake and Shakira. But the retailer took it to a new level Monday, partnering…

Taco Bell Unveils the Quesalupa With Help From James Harden and Neymar

It's bigger than hoverboards and man buns

The cheesy Quesalupa, a chalupa with a cheese-filled shell, is here.  Taco Bell revealed the new product, which it first mentioned in a humorous redacted press release, in its final Super Bowl spot. A…

Deutsch Appoints 2 New Partners to Bolster Its Digital and Tech Offerings

Trevor O'Brien, Pam Scheideler assume new duties

Deutsch announced today the appointment of two new partners, tapped to help the agency expand its tech and digital services for clients. The agency added Trevor O'Brien as partner and…

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter

Advertisers look for the next Oreo moment

While Twitter will likely remain marketers' go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of…

Deutsch Tapped to Reinvent the Iconic Jolly Green Giant

Shop named AOR for B&G Foods brand

The Jolly Green Giant needs a bit of a face-lift, and Deutsch is going to help give it to him. After a review, B&G Foods announced the N.Y.-based shop will…

Taco Bell Announces Its Super Bowl Return With an Amusingly Redacted Press Release

Cryptically touting one of its 'biggest product launches to date'

Taco Bell said Thursday that it is returning to the Super Bowl for the first time since 2013 with a 30-second spot in the first quarter of the Feb. 7…

It Took 5,000 Pounds of Gingerbread to Make This Functioning Bank Branch

Deutsch built it for PNC

Last weekend, Penn's Landing in Philadelphia had a new structure, a 12-foot-tall PNC Bank branch made out of 5,000 pounds of gingerbread. Why? The bank's agency, Deutsch, wanted to get consumers…

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