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Topic: Deutsch

Northwestern Mutual Picks a New Lead Agency GSD&M succeeds Olson on the business

Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media. Four other…

July 3, 2014, 2:24 PM EDT

American Eagle Outfitters Hires a New Agency Translation succeeds Arnold as creative lead

American Eagle Outfitters has shifted its creative business to Translation.  The New York agency will lead creative development for the AEO brand in the US and Canada, with a particular focus…

June 27, 2014, 4:24 PM EDT

Breaking the Rules at Deutsch Creative chief Kerry Keenan wants to act small, win big

Specs Who Kerry Keenan New gig Chief creative officer, Deutsch, New York Old gig Global executive creative director, YR Entertainment Twitter @kerry_keenan Age 45 After studying religion in college, how did you end up in advertising? I…

June 9, 2014, 9:57 PM EDT

Deutsch L.A. Lands HTC North America Previously handled by Ogilvy

HTC America has returned to Deutsch L.A. after the smart phone manufacturer left Ogilvy & Mather L.A. late last year. Deutsch was originally awarded the North American business in August of…

March 24, 2014, 12:23 PM EDT

Dr Pepper Ten Brings Back Fizzly Adams in Another Amusing Spoof of '70s Beer Ads Deutsch fine-tunes the brand's dated masculinity

IDEA: Masculinity was different in the '70s. It was gentler, hairier, John Denver-ier. And it was captured memorably in the outdoorsy beer ads of the era from brands like Coors…

March 17, 2014, 9:11 AM EDT

GoDaddy Unveils the First Super Bowl Ad of Its Post-Sleaze Era Pumped-up Danica just wants a spray tan

GoDaddy, which this fall promised no more sleazy Super Bowl commercials, still shows plenty of skin in its first ad for this year's game—but it's mostly male, and it's absurdly…

January 22, 2014, 11:26 AM EST

GNC Finds a New Lead Agency Carmichael Lynch takes on creative and media efforts

GNC has found a new agency following the demise of Arnell Group. Carmichael Lynch will handle creative and media responsibilities on the brand, which typically spends about $30 million in media…

January 10, 2014, 7:00 AM EST

Y&R Lands Microsoft B-to-B Assignment Deutsch, Crispin also pitched

Young & Rubicam has won a pitch to develop Microsoft's next b-to-campaign, business which has been handled by Deutsch, which also competed for the latest initiative along with Crispin Porter…

January 6, 2014, 4:10 PM EST

Deutsch Back on J&J Roster With Acuvue Past client link

Past client connections at Johnson & Johnson paid off for Deutsch as it picked up Acuvue from corporate Interpublic sibling McCann Health. Ashley McEvoy, who was named company group chairman of…

October 31, 2013, 11:12 AM EDT

Go Daddy Promises No More Sleazy Super Bowl Ads 'We've matured,' says the CMO, as they prep two :30s

A Super Bowl without any racy Go Daddy commercials? You'd have to rewind a decade to see that—or just fast-forward to this winter's game. The Web-hosting company said Thursday that it…

October 31, 2013, 10:58 AM EDT

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