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Topic: Deutsch

Angel Soft Continues to Build Ads Around Quiet, Relatable Moments in People's Lives

Toilet paper brand's new 'Be soft. Be strong' spots

There's a grown man loitering outside the women's room, but he's no creep. He's a single dad waiting for his young daughter. And a few years later, that same guy…

Teams From Deutsch and Grey Won the First YouTube Creative Hack With These 6-Second Ads

Video site's contest promotes new short ad format

Seven hours might not seem like much time for two people to conceive and produce three video ads of anything resembling decent strategic quality. But if the spots are short…

Verizon's Old Pitchman, Paul Marcarelli, Switches to Sprint in Delicious Bit of Backstabbing

Luring away a wireless icon

The wireless wars have been getting notoriously dirty, and now Sprint has come up with the most deviously clever attack yet—signing up Paul Marcarelli, who worked for years as Verizon's…

Snapple Leaps Into the Absurd with Ads That Bring Its Cap Facts Vividly to Life

Spots to haunt your subconscious

Real Fact #6001: This is one loopy campaign.  Deutsch pours on the silly for Snapple in new ads that breathe life into those numbered bits of (dubious) information printed inside the…

Taco Bell Cleverly Crashed These 5 Local Super Bowl Ads With Its Quesalupa

So big, even the little guys are talking about it

Taco Bell and Deutsch made some fun regional media buys during the Super Bowl, recruiting local advertisers in five markets to create normal-looking ads for their own businesses—that suddenly became…

This Paintbrush Brand Covered Everything Within a Billboard-Size Space in Fun NYC Ad

Good on any surface

Deutsch did some fun out-of-home work recently for Purdy—the Sherwin-Williams professional painting supplies brand—showing the versatility and accuracy of its paintbrushes in action. The really eye-catching execution advertises Purdy's XL brushes,…

Diet Dr Pepper's Lil' Sweet Is Back, and Sweet-Talking All Over Your House, in New Ads

Justin Guarini reprises his 'glam' role

Diet Dr Pepper's fabulously dressed miniature singing mascot is back for a second round of commercials ... and they're still pretty sweet.  Justin Guarini, best known as the runner-up in the…

This Emotional Ad About Grandparents Raising Their Grandchild Is for What, Now?

Be soft, be strong, like...

There are still a solid six weeks left in 2015, but this ad is a strong contender for the most uplifting, then perplexing, commercial of the year. It features an older…

Deutsch Built a Bot That Will Say Something Nice to 300 Million Twitter Users, One by One

NiceBot counterbalances cyberbullying

Something nasty or insulting is posted to Twitter every 60 seconds, and not all of it is directed at Justin Bieber. To counteract this, Champions Against Bullying teamed up with…

Make a Bunch of Vrooming and Squealing Car Noises, and VW Will Turn It Into a Video

Golf R's fun virtual test drive

Volkswagen wants you to feel like a kid again. A new campaign from the automaker and agency Deutsch LA cleverly invites you to create your own virtual test drive of a…

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