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Topic: Deutsch L.A.

What Agencies Can Learn From the Frenzied Creative Blitz to End California's Drought

Hack the way you work

The advertising and marketing community is home to some of the most imaginative minds in business. We use creativity to solve problems every day. So we decided that it was…

Ad of the Day: Target Celebrates the Wonderfully Real Moments of Being a Star Wars Fan

Retailer's site lets you add your memories too

In terms of fandom, Star Wars is one of the most powerful franchises in the universe. And with the impending release of Star Wars: The Force Awakens on Dec. 18,…

How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond

Embracing the 'perfectly imperfect'

Call it the "Instagram Effect"—that filtered, shadowed, sharpened, brightened, tilted, faded, structured, saturated way of seeing life through a lens. It's changed the way people portray themselves and see others. And…

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Keep an eye on acquisitions and recruiting, too

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or…

Can an Ad Agency's Hackathon Approach Help Solve the California Drought?

Deutsch L.A. and USC hope to spark big, workable ideas

California's water problem is getting worse and worse—the drought is in its fourth year—and this weekend advertising and marketing professionals will team up with University of Southern California students to…

This Apocalyptic Super Bowl Ad for Mophie's Phone Chargers Features the Ultimate Cameo

Deutsch L.A. goes epic for one of the game's smallest brands

A lot of smartphone addicts see a dying battery as the end of the world, a feeling taken to its disastrous extreme in the Super Bowl ad for mobile charging…

Sprint Says Its Super Bowl Ad Will Be an Apology (of Sorts) to Verizon and AT&T

New lead agency Deutsch L.A. created the spot

Looks like T-Mobile won't be the only mobile provider on the Super Bowl. Sprint has purchased 30 seconds in the third quarter and will begin teasing the ad later today. A teaser…

Three Founders of Goodness Mfg. Are Heading to Deutsch L.A.

Keister, Cianfrone, Adams named executive creative directors

Three co-founders of Goodness Mfg. are taking senior supporting roles at Deutsch L.A. Paul Keister, who was chief creative officer at Goodness, and fellow executive creative directors Bob Cianfrone and Tom…

Sprint Finally Says Yes, Deutsch L.A. Is Our New Lead Agency

Telco spends $450 million annually on broadcast ads

As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually. The news from the nation's No. 3 telecommunications company…

Brand of the Day: Pizza Hut Wants You to Know Italians Hate Its Pizza

And with a spicy rebrand, the chain is OK with that

There was a time when Pizza Hut was famous for deep-dish pies and a waiting list to be seated. Unfortunately, that was a long time ago. This week, the restaurant…

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