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Topic: Deutsch

Ad of the Day: Volkswagen The brand shows its range, from poignant to comic, in spots for the Passat and Jetta

In a way, it's surprising that Volkswagen and Deutsch had such a megahit with "The Force." (For those under a Geico-ish rock, that would be the 2011 Super Bowl spot…

May 09 2012

American Eagle Outfitters Briefs Finalists Final pitches slated for next month

And then there were three. American Eagle Outfitters today briefed a trio of agency teams that advanced to the final round of the retailer’s global creative and media review. Each team…

March 16 2012

The Spot: Dairy Queen Salma Hayek stars in a new bilingual 'Got milk?' campaign that covers its demographic bases while transcending them

IDEA: MilkPEP's "Got milk?" campaign has had great success over the years telling moms that milk is nutritious and should be an essential part of their children's diet. Deutsch felt…

March 13 2012

Cubs Finally Win the World Series (Well, in a Video Game) Deutsch's PlayStation ad imagines the unimaginable

This new ad by by Deutsch/LA for PlayStation's MLB 12 The Show is pretty sweet—or bittersweet, maybe, if you're a Chicago Cubs fan. It shows the North Side of Chicago…

March 06 2012

PlayStation Lets You Shoot Up a Real Ice Cream Truck From the Internet Promo for 'Twisted Metal' hits home

PlayStation's Twisted Metal, its longest-running exclusive franchise, is releasing a new game. To promote it, they're letting you remotely shoot the bejesus out of a real-life version of the ice-cream…

February 14 2012

The Spot: Return of the Jedi Why Deutsch and Volkswagen went back to the well for their 'Star Wars' sequel in the Super Bowl

GENESIS: For months, Volkswagen and Deutsch debated whether—and then how—to do a sequel to "The Force," their runaway hit from the 2011 Super Bowl, for the 2012 game. "There's not…

February 06 2012

Aruba Reviews Enter Final Stages Advertising, PR being pitched separately

The Aruba Tourism Authority has privatized and installed new leaders. Could new agencies be far behind? The tourism authority is in the midst of two reviews: one for its advertising business…

February 02 2012

Volkswagen Unveils Much-Awaited Followup to 'The Force' Dog's Beetle story has a 'Star Wars' kicker for the Super Bowl

Here it is—the highly anticipated follow-up to Volkswagen's 2011 Super Bowl sensation, "The Force." And this year's installment is … kinda odd. (This is the 75-second extended version; the actual…

February 01 2012

Dogs Bark the 'Imperial March' in Volkswagen's Super Bowl Teaser Automaker sticks with 'Star Wars'

No one must be feeling more pressure than Volkswagen as we head toward Super Bowl XLVI, given the intergalactic success of "The Force," its record-breaking spot by Deutsch from last…

January 19 2012

Ad of the Day: Dr Pepper An army of T-shirted nonconformists declare their uniqueness in Deutsch's new anthem spot

If you're unique, Dr Pepper is the mass-produced beverage for you. So says the brand in a new campaign from Deutsch/LA titled "Always One of a Kind." The centerpiece spot starts…

January 10 2012

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