Topic: Deutsch

How Taco Bell’s CMO Harnessed the Power of Snapchat, Bots and the Super Bowl

Adweek’s 2016 Brand Genius winner for restaurants

It would be understandable for a marketer who hails from the glamorous world of beauty to be a little self-conscious about moving to a fast-food brand known for late-night snack…

Q&A: Deutsch's Kim Getty on Los Angeles' Growth, Creative Community and Earthquakes

And what it's like to work for apps

In recent years, a growing number of agencies have been establishing themselves in Los Angeles. But that's not the case for Deutsch, which planted the flag in 1995 and, as…

The Jolly Green Giant Is Back and Coming to a Theater Near You

Deutsch launches teaser for brand icon's return

The newest CGI superhuman to hit American movie screens this fall isn't part of the DC or Marvel universes; he doesn't struggle with the ethical challenges of his powers; he's…

Deutsch's Chairman and Former CEO Linda Sawyer Is Leaving the Agency After 27 Years

Mike Sheldon to assume the role

Today Deutsch announced a major leadership change as chairman and longtime executive Linda Sawyer plans to leave the agency at the end of the calendar year. She plans to launch…

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

Adweek reveals this year's award winners

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group…

Ad of the Day: Target Celebrates the Moral and Practical Applications of Star Wars

Making the world a better place, one action figure at a time

Star Wars isn't just a series of movies. It's a way of life. In a new minute-long ad from Target, a girl testifies to modeling her behavior on Princess Leia, a…

Deutsch Wins Lead Creative Duties on Busch and Busch Light

AB InBev adds another agency to its roster

Beverage giant AB InBev has expanded its advertising roster yet again by choosing Deutsch as the lead creative agency for the Busch family of brands including Busch and Busch Light.…

Deutsch's CCO on Diversity, New Talent and Keeping Up With Silicon Valley

Dan Kelleher says agencies and tech companies should partner

Specs Who Dan Kelleher Previous gig Co-CCO, KBS Current gig CCO at Deutsch's New York office Age 46 Adweek: Rather than operating as Deutsch New York and Deutsch L.A., the agency is now united. What…

MediaCom Names Deutsch Veteran as Its New Chief Strategy Officer

Anush Prabhu was a 2015 Adweek Media All-Star

MediaCom has hired Anush Prabhu, a longtime veteran of the Deutsch organization, as its new managing partner and chief strategy officer in New York. In 2015, Prabhu appeared on both Adweek's…

What 2 Young Creatives Learned During Their First Trip to Cannes

A pair of Young Lions on awards, sexism and doing great work

Each year at the Cannes Lions festival a group of creatives under the age of 30 from all around the world are invited to attend and participate in the Young…