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Topic: Deutsch

Angel Soft Wishes Single Moms a Happy Father's Day in Unique Take on the Holiday

A twist on familiar clichés

Adult children raised by single mothers wish their moms a happy Father's Day in this intriguing, unconventional take on the holiday by Deutsch LA for Georgia Pacific's Angel Soft bathroom…

Tired of Sharing? Taco Bell Has an Anti-Social Nacho Just for You

Meals for misanthropes

Are you a greedy person who doesn't like to share your nachos with your friends? If so, Taco Bell wants you to buy its giant nacho for one. In a new…

A Week After Its Merger, Mullen Lowe Wins Royal Caribbean

Contenders for the company's media business will pitch next

One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion. In the creative contest,…

With Hire, Deutsch Takes the First Step in Jump-Starting Its New York Operations

OMD's Tara Levine signs on as CMO

Tara Levine is the new CMO at Deutsch New York as its execs seek to reinvent the office under the agency's new North American leadership team led by chief Mike…

Ethiopians Pose for First (and Maybe Last) Family Portraits in Beautiful Clean Water Ads

Deutsch's gorgeous campaign for Water Is Life

Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water…

VW's Passat Clean Diesel Will Keep You, and Your Horrible Boys, Out of Gas Stations

Another upside to good fuel economy

Is this any way to celebrate Mother's Day? A trio of unholy terrors—pre-pubescent boys, presumably brothers—wreak havoc in a gas-station convenience store in "Mom," an amusing Volkswagen spot from Deutsch L.A. These…

Royal Caribbean's 4 Finalists Are Midsize Players

Going smaller after several years with JWT

The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design. In its initial request for proposals, the cruise line expressed a desire for…

Ad of the Day: PNC's Dreamy Commercial Imagines the Ultimate Fairy-Tale Wedding

But are you buying it?

Fairy-tale weddings aren't seen as particularly cool in advertising these days, not since the industry discovered girl power. (As those famous Mercy Academy ads reminded girls back in 2013, when…

Agency Leaders Predict What We'll Be Talking About a Year From Now

Keeping pace with tech and emphasizing the art of storytelling

When asked today what the ad industry will be talking about a year from now, agency leaders were refreshingly thoughtful and hopeful. Talking in paragraphs rather than soundbites, a panel of…

3 Salty Old Wives Shout Lies About Diesel in Sweet, Silly Ads From Volkswagen

The Golden Sisters weigh in

Your cranky straight-talking grandmother might not think much of diesel engines, but Volkswagen would like her—and you—to reconsider. "Old Wives Tales," a new campaign from Deutsch LA for the automaker's Passat…

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