Topic: Dermablend

Adweek's Top 5 Commercials of the Week: March 28-April 4

The World Cup battles begin with big ads from Nike, Coke and Pepsi

Are you ready for some futbol? Three of this week's best ads center on the FIFA World Cup tournament in June. Nike was out of the gate first with a spot…

Inspirational Makeup Ads Reveal Rather Than Conceal the Women's True Selves

Dermablend's magic trick

IDEA: Makeup ads have a hard time being authentically inspiring, complicated as they are by issues of vanity and manufactured beauty. But Dermablend Professional is different. The brand's corrective cosmetics are…

Dermablend App Gives You the Skinny on Super-Tattooed 'Zombie Boy'

Brand's reunion with Rick Genest

Zombie Boy rises again! L'Oréal's Dermablend cosmetics brand got 13 million YouTube views for its 2011 "Go Beyond the Cover" video starring the über-tattooed Rick Genest. So, it's no surprise they've…

Ad of the Day: Dermablend

A concealing makeup's impossible mission: covering up Zombie Boy's tattoos

Next time you need to hide your face tattoo, consider Dermablend Pro. The L'Oréal-owned cosmetics brand hired Rick Genest, perhaps the world's most recognizable full-body canvas, to star in its new…