Topic: Derek Jeter

Building on a 50-Year Legacy, Gatorade's CMO Is Ready to Fuel the Future

Adweek’s 2015 Brand Genius winner for beverages

For Gatorade CMO Morgan Flatley, celebrating the brand's 50th anniversary meant doubling down on the thirst quencher's heritage in a huge way. Starting on Christmas Day 2014, Gatorade unveiled a…

TBWA\Chiat\Day Takes Home a Grand Clio Sports Award for Gatorade's Jeter Send-Off

Also, ESPN's Stuart Scott memorialized for lifetime achievement

TBWA\Chiat\Day's "Made in NY" spot for Gatorade starring Derek Jeter won the Grand Clio Sports award for film at the Clio Sports ceremony in New York last night. It was…

Why Derek Jeter Traded Pinstripes for Publishing With The Players' Tribune

'It's not built for me. It's built for the athletes'

Derek Jeter hung up his glove last September, ending a legendary 20-season baseball career with the Yankees. He's since embarked on a new path: publisher of The Players' Tribune, a…

Derek Jeter Launches The Players' Tribune As a Digital Platform for Athletes

Yes, they say, they write their own articles

When Jason Collins decided to announce he was retiring from the NBA, he wanted to say it in his own words. Instead of going to a traditional media outlet, he…

Porsche Will Be the First Advertiser on Derek Jeter's Digital Publishing Venture

'They like what we're doing' with The Player's Tribune

Derek Jeter's digital media company, The Player's Tribune, has been ad-free for its first four months, but now it's bringing on its first big sponsor: Porsche. The retired New York Yankees…

How Louisville Slugger Became the Only Bat You Know by Name

From Pete Browning to Derek Jeter

Photo: Nick Ferrari It happens at two minutes and 12 seconds into this Major League Baseball video. No, not Derek Jeter's final hit—a high chopper to the left side of the…

Derek Jeter Launches The Players' Tribune

Publication offers 'unfiltered, honest and unique perspectives' from athletes

Derek Jeter didn't waste much time in making his next career move. Just days after his final game as a major league player, Jeter has launched The Players' Tribune, a new…

NFL Tops Jeter's Last Game in Twitter TV Ratings

Cowboys-Saints contest takes first place

NBC’s Sunday Night Football contest between the New Orleans Saints and Dallas Cowboys came out on top of Nielsen’s TV Twitter ratings for sports programs this past week. The game was…

MLB Rolls Out Its Derek Jeter Tribute Ad, and It's Amazing in Its Own Way

Capturing the Captain's real legacy

This ad from Major League Baseball honoring Derek Jeter is perhaps the simplest, least epic tribute we've seen to the Yankees captain, who, barring an unlikely postseason appearance by the…

The 5 Best Tweets About Jeter's Gatorade Commercial, From Red Sox Fans

Sports drink smooths over longtime rivalry

Not even die-hard Boston Red Sox fans can stop watching Gatorade’s buzzy commercial with the New York Yankee’s Derek Jeter today. The 90-second spot, which launched today and has been viewed more…