Topic: Department stores
Type
JCPenney Returns to Sales Strategy Online, but Struggles Persist
Retail giant now pitching three deals a day, per researcher
One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent…
JCPenney Brings Holiday Cheer to Budget-Minded Customers
Campaign features social, mobile elements
Department store JCPenney is unveiling its Christmas 2011 advertising campaign, which aims to appeal to budget-minded shoppers while still bringing the holiday cheer. The ads, which ask customers “Who’s your…
JCPenney Taps Head of Apple Retail Stores as New CEO
He has $50 million riding on his success
The head of Apple’s retail stores, Ron Johnson, has been lured away to take a top position at JCPenney. In a press release, JCPenney said that Johnson, who has held the…
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