Topic: The Department of Persuasion

Copywriter Picks Ridiculous Winner in Ridiculous Contest for Ridiculous URL has new owner

When copywriter Matt Bull was given free use of a Dallas billboard for a month, he did what many of us would do: He devoted it to sloth-related violence. Since…

July 23, 2013, 11:45 AM EDT

Copywriter Wins Free Billboard, Uses It to Hold Crazy URL Contest could be yours

Texas copywriter Matt Bull became an ad-industry folk hero of sorts last month, when his first solo client work became an instant Internet sensation. But if you thought his billboard…

June 21, 2013, 11:48 AM EDT

After 16 Years of Agency Life, Copywriter's First Solo Ad Is an Instant Hit Matt Bull's billboard wows Reddit

When longtime Richards Group copywriter Matt Bull finished his first highly visible solo gig in Dallas this week, it felt like a pretty big deal to him. And apparently Redditors…

May 30, 2013, 9:37 AM EDT